Yep, I agree, and I suspect that this is precisely the point of view the vast majority of potential players out there (ie people who have never and will never post anything in an online forum) will hold: "You mean it's like WoW meets a board game? Like we can play that same type of game, but in our living room, having some beers and in front of each other, instead of in front of a computer in separate houses? Awesome, let's try it!"
In point of fact, this is how I talk to people about D&D, and how I have recruited quite a few great players that are lots of fun to play with, that would never have given the game a second look otherwise.
I also suspect that WotC knows this and has already verified it objectively to a greater degree than anybody without their resources of money and manpower ever could.