Imaro said:
You know what I wonder, is it the same market though? D&D has (had??) an online game and...well...it flopped.
JoeGKushner said:
Heck, what if they start targetting steak lovers? They might have to lower the price to compete with the really good cuts of meat!
Thing of it is, D&D is not competing for your online-gaming-dollars, or for your dinner-going-dollars, or for your tabletop-RPG-dollars. It's competing for your
dollars. And if you prefer steaks, online RPGs, or buttered-rum smoothies to D&D, spending your money on those goods will make you happier. If you truly prefer $120 worth of steak to D&D 4th Edition, then you'll buy the steak, and not D&D 4th Edition.
What's tripping you guys up is the difference between competition in general and
direct competition. Here's an analogy that I think will clear things up:
Juanita and Mariluz both run taco stands in Walla Walla, Washington, on the corner of Isaacs and Wilbur. They sell the same tacos: same recipes, same beans, same tortillas, same carne asada con sal y una poca gota de limón. There is literally no difference at all between their products, and their costumers choose which taco to buy based exclusively on price (assuming Juanita and Mariluz are equally personable and attractive

).
There is also a McDonalds in town. Now, when a consumer is hungry, she has three choices: Juanita, Mariluz, or Ronald McDonald. Juanita competes directly with Mariluz, but less directly with McDonalds. She also competes less directly with the supermarket, because some people prefer not to eat out at all, and even less directly with Wizards of the Coast, because some people would rather skip a meal and buy a pack of minis.
What all this means is that Wizards may compete
directly with White Wolf for the RPG market, but they compete
indirectly with Blizzard, Viacom, and Marvel Comics for a share of the entertainment market. Wizards competes even less directly with Juanita, Mariluz, and McDonalds, because you pay them all from the same limited supply of money, and you have to choose how much of your money goes to food and how much goes to entertainment. Now, I'd wager that Wizards has stiffer competition from Blizzard for a share of your spending money than it does from White Wolf.