Grog said:
How could the playtest possibly be a PR campaign when everyone involved in the playtest is under an NDA?
WotC employee #1: "Okay, we want everyone participating in this fake playtest to generate tons of good PR for us! How can we best make sure they do that?"
WotC employee #2: "We could make them sign legally binding documents saying they can't talk to anyone about 4E?"
WotC employee #1: "Brilliant!"
Because if there wasn't any outside playtesting, it'd be a huge PR blunder? The mileage isn't out of the individual playtesters, but out of the community knowing there is playtesting (not to mention the nice anticipation building of "Will I win the playtest lottery and be one of those randomly chosen few?!! whether intentional or not, is pretty effective marketing).
I'm not necessarily saying that is the case, of course, and I'm sure they are getting valuable playtest feedback. But also knowing typical publisher calendar's, I am very nervous about them starting outside playtesting this late. As stated earlier, it *looks* like either
a) things are pretty solid and the playtest feedback is mostly minor tweaks ("this spell needs work" as opposed to deep changes to classes, how skills are chosen, etc.)
b) things are still largely in flux, which for entirely new edition of the game, that's rushing it out the door
c) it's to assure R&D that the outside playtesting matches up with their math and internal playtesting and boosts confidence in the system (which raises the issue of what if it doesn't match up?), or
d) playtesting is mostly just for PR
It's probably some of all of them. But my guess is that A is the most likely primary focus of the outside playtesting. Individual spells, feats, etc. are being tweaked, but the cleric class won't be redone, for example. But I 'm sure that outside playtesting was considered a necessity both for R&D as well as purely business/PR reasons.