Ranger REG said:
James Bond 007 is a much more notable superspy icon than Mission: Impossible (now tainted with Tom Cruise). Therefore the brand is much more valuable in the international market as well as domestic.
And besides, it's been a long while since Victory Games have published James Bond RPG.
I agree that James Bond is more recognizable than M:I...I'm just not sure if the former is really that well-suited as an RPG setting.
The main problem is that James Bond movies are really about the solo agent...additional good guys are support personnel only, most are substantially inferior to JB, and most of them are non-recurring. For RPG purposes, it's far more practical to have a recurring team, each with specialized skills, of similar overall competence. But when you do that, I would think that it feels less like a James Bond movie [and more like the old Mission: Impossible, actually].
A James Bond licence would let you bring in all the old villains and such, but I think that's another problem...most of those guys end up dead or very thoroughly defeated at the end of the movie.
Continuity is an issue, too. Did the same James Bond really fight all of these guys? Did he do it over the space of forty years, or does the timeline compress a la Marvel or DC comics so it all happened in the last ten years or so? That last option is tricky, because many of the movies are sort of frozen in time, linked to the events of a specific era [to say nothing of the fashions]. The movies can gloss over this, but a licensed RPG setting usually tries to make some sense out of the timeline.*
Admittedly, though, even just putting the name "James Bond" on a Spycraft core rulebook could probably boost sales.
* I do kind of like the notion that "James Bond" is just a codename used by a series of British agents over the last forty years.