nopantsyet
First Post
Zaruthustran said:
Well that's the real trick, isn't it? Dirt retailers live and die on the magic $ale$/square foot ratio. Every square foot of gaming space screws that ratio. What's a dirt retailer to do?
Nah. That's old-school general retail rules. It applies well-enough to dirt, when all you do is move dirt out and move dirt in and if anybody doesn't like your dirt they can pi$$ off cause it's the only dirt in town. However it breaks down when it's something the sells on appeal rather than necessity and that has an interactive nature.
The two gaming stores I know with significant floor space open for gaming do signifiantly better than the numerous other stores I have seen struggle and come and go. Simple reason. Let's say you come in to play WarHammer. "Oh," you say, "I've been wanting a new orc band, I think I'll pick one up." Then, "Oh, my paints at home are dried out, I'll pick up some new ones." Then you start talking to the guy next to you who's painting some elven archers and you hit it off so you decide to meet back and paint some minis together.
Now if you had been at home with your buddies, you would have laughed about how your orc armies are pretty beat up and you really need some new ones. And you could just repaint them and that would help, but all your paints are dried out. And so on and so forth.
So what you may think you lose in space, you more than make up for in time. Niche businesses thrive by catering to their niche, not by following the rules of retail from business 101. However, even space as raw numbers is pretty meaningless if you don't take into consideration other issues such as is it catered to quick pick-ups or browsing. The longer they can keep you in the store, the more money you're likely to spend.
My FLGS has devoted 90% of their floor space to gaming. All their shelves except for two free-standing displays, are along the walls, spaced for browsing. They've got a better selection than any gaming store I've ever been to. And by better, that doesn't necessarily mean more. They're open until 11pm every night. And they're right by a great selection of greasy take out foods. If that's not catering to gamers, I don't know what is!
Long live the FLGS!!!