And that is why we lose new players today. They aren't being catered to. In fact, if a company had the brilliance to make a game designed for younger, newer players based on what those players would really like (ie. a simple but concrete set of rules allowing for something fun without seriousness, and comprehensibly identifiable as a "game" rather than as "art", "group therapy", or "improvisational theatre"...oh, and cheap), I'd wager that far too many of the forum-pundits here would slam it into the ground for being "crap" or "broken", or "discouraging roleplay", etc etc.
Its sad, but really its that exclusionist, incestuous, "we want only what we like and we don't need new people" mentality that is killing the industry; not having too many d20 companies around. Its the mentality of someone saying "my life with master" would be a good introductory rpg with a straight face. Its the total disconnect from reality of people talking about the "state of the rpg industry" and claiming that D&D should be exluded from consideration in the discussion. Its the quixotism of believing the average gamer gives a damn about Origins, or what's happening on the Forge, or even what's happening on Enworld.