Ok, so, just to sum up, we've got one three line quote from a book and a video that actually wasn't made by a developer at WOTC, but by Gamer0, who, IIRC, got canned before the launch of 4e, specifically for posting crap like what was linked.
And that becomes the "Long list of wrongbadfun" stuff?
No, that's just a couple of examples of what got us annoyed. We really don't need to scour the net for
everything in the 4Ed rollout that annoyed us, do we? (Especially with all that red text popping up.

)
But, I the way I look at it, I see two possible alternatives.
One: People in a highly charged atmosphere, after reading several changes to the game they probably didn't like, become hyper-sensitive to every single thing that WOTC said and took everything personally.
or
Two: The people at WOTC, who spend thousands, if not hundreds of thousands, of dollars every year on a marketing department, collectively decide to piddle all over the fan base in the hopes of driving sales.
Or a third option, that WotC's marketers misread segment of their market, failed to understand the effectiveness of previous branding, and turned a deaf ear to the complaints. It's not like bigger corporations with far more extensive marketing departments haven't done that before and in even more mindboggling huge fashion.
QFT, bild91.
I had actually been pretty stoked by some of the early press releases- I was enthused enough to pre-order the Core 3 within a week of being able to do so. But as the rollout continued with revelations about the actual system details, I began to feel like I had been a victim of bait and switch. That aside, the tone and language used went counter to most of what I learned earning my MBA.
So I stopped looking at most of the press releases so I could judge the game on its own merits. When I got it in my hands, my fears were confirmed.
Market research, no matter how thorough, may still miss salient points. New Coke, as I've pointed out before, is cited as THE classic example in marketing classes.
According to Coke's
extensive market research, New Coke beat both Coke's traditional recipe and that of Coke's fast-rising rival, Pepsi.
What they missed was that, while New Coke would have flourished as a new product in Coke's line, most Coke drinkers didn't want their classic recipe
replaced. Over time, New Coke might have wrecked Pepsi and supplanted Coke's original flavor as #1 in the market...but it wasn't given time to grow. It was just thrown out there.
WotC's release of 4Ed was, in some ways, similar. While comparatively MUCH more successful a product than New Coke ever will be, it did cause a similar kind of rift in the targeted market. The difference is that 4Ed had a broader appeal- it won converts AND new blood- something New Coke failed to do.