I'd also like to add that I think even more young people would get interested in D&D if there were an entry level "Basic" set again. There was talk around GAMA of such a thing, but WotC pulled it off this year's schedule, so who knows? Anyway, I just think it's harder for an 8 - 15 year old to get into gaming now because of the expense. 90 bucks is a nice chunk of change for someone that old (heck, even for me as an adult, but I am hooked) to have to convince their parents that A) that it won't be like the dog/fish/cat/karate lessons, they were interested but stopped playing with it after a couple of weeks, B) tey'll be able to read and grasp a game that has no playing board and takes place mostly in the mind, and C) that not buying 45 pounds of ground round beef on sale for the $90.00 is a better investment in their child's future. A game for between 10 - 20 dollars is much easier to convince Mom to buy than three big books for 90 dollars.