Before COVID I was shocked how many new people kept showing up at the store looking to get into a game. I started Wednesday night at a new local store to help them get off the ground and after a year I had to “retire” so they could give the space to a new WILLING DM. It eventually spilled over to every single night of the week. That store even delayed doing Friday Night Magic till they could figure out what to do with all the tables of Friday night D&D, for years. And these folks spent a ton of money in the store, many also became Omni gamers, board and card and miniature.
I ran a Tour of Annihilation at each local store for ten days straight and I still get requests to do it again. TEN stores, in Omaha! And I even managed to miss two!
I think today’s “gradual” growth of players would have thrilled WoTC in the 3e Era, or TSR.
Even now I get a steady stream of brand new players looking for games. Players who’ve never touched a d20 ever before. This new normal is so weird for me I often find myself wondering, what the heck happened? Was it something in the water?