GrimCo
Hero
It's very important to me. Specially if it comes to physical books, since for very long time, i buy them exclusively because of artwork. Hell, most of rpg books i bought, i bought only because of art since i find pdf-s more practical for actual use.
In general, i do like nice art to visually depict characters, creatures, places. In the olden days, i would spend nice chunk of time searching internet for right artwork for use in campaign, then some time in Photoshop to edit those that are not quite what i need but are close enough. These days, AI generation does most of that work decent enough. Still, for my characters, specially those in long campaigns, i like to have custom made drawing of them (and it give my sister in law opportunity to use her university education for something useful).
In general, i do like nice art to visually depict characters, creatures, places. In the olden days, i would spend nice chunk of time searching internet for right artwork for use in campaign, then some time in Photoshop to edit those that are not quite what i need but are close enough. These days, AI generation does most of that work decent enough. Still, for my characters, specially those in long campaigns, i like to have custom made drawing of them (and it give my sister in law opportunity to use her university education for something useful).


