Ben Riggs: 'The Golden Age of TTRPGs is Dead'

Author of 'Slaying the Dragon' predicts an end to the current boom.

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Ben Riggs, D&D historian and author of Slaying the Dragon: A Secret History of Dungeons & Dragons has posted an essay widely on social media entitled 'The Golden Age of TTRPGs is Dead'.

Note that Riggs uses the term '6th Edition' in this essay to refer to the 2024 core D&D rulebooks but says that "I am by no means married to the 6E nomenclature. It's just shorter than saying "the new books coming out this year" again and again and again."

We are watching a bright and special time in the TTRPG industry pass away before our eyes.

Around the start of the 2010s, we saw the dawn of a new golden age of tabletop roleplaying games. Since then, huge numbers of new players have found the hobby thanks to Stranger Things and actual plays like Critical Role. These new fans discovered a vibrant and thrumming TTRPG industry. There was the D20 fantasy family of games, dominated by D&D 5E, but rich with other games published under the OGL and the fertile depths of the Old School Renaissance. There were other mainstream publishers with storied brands, such as Call of Cthulhu, Deadlands, and Shadowrun. Lastly, there was a flourishing indie TTRPG scene that revolutionized what a TTRPG was, such as Apocalypse World.

This influx of gamers created a rising tide that lifted all boats. Novice gamers started out playing D&D 5E, yes, but went on to discover other great games. Because of the OGL, countless companies and designers could make money creating for D&D 5E. Because of the increasing number of gamers, even strange, freaky, or weird TTRPG ideas could find an audience. Have you heard of Apollo 47 Technical Manual the RPG?

But recent developments make clear that this radiant golden age is ending, as surely as the steam engine ended the age of sail, or hobbits bearing a ring ended the Third Age of Middle-earth.

The Doom of Our Time Approaches

In the wake of the Open Gaming License scandal of this past winter, a number of companies have successfully launched new TTRPGs intended to move them past the possibility of Wizards of the Coast ever threatening their businesses ever again. Some of the games grossed millions in crowdfunding campaigns. All have been positively reviewed.

Some cite the success of these games, which are intended to replace 5E/OGL content for the companies involved, as signs of the continued health and growth of the TTRPG industry.

They are not.

Rather, they are signs that the industry has peaked, and may be about to enter a decline.

Why?

After the Open Gaming License crisis of 2023, I became pessimistic about the damage the attempt to kill the OGL had done to our hobby. Others told me that the result of the crisis would be the blooming of a thousand flowers. Discouraged from using 5E by Wizards of the Coast’s attempt to kill the OGL, we would all get amazing new TTRPGs.

Maybe every single one of those new TTRPGs is going to be amazing. Maybe every one will be so fun and so captivating that lawns will go unmowed, pets unfed, and diapers unchanged because we are all so busy playing one of those games.

The problem is the TTRPG business is devilishly difficult. Only very rarely does the creation of a phenomenal game actually lead to financial success.

And the death of the OGL and the creation of these games has fundamentally changed the industry in such a way that it will be harder for those companies to make money in the future. A difficult business is about to become more difficult.

Consider the state of the industry a mere eighteen months ago; countless publishers, from MCDM and Kobold Press to Wizards of the Coast, were all making 5E material; it was easy to purchase products from multiple publishers because if you were running 5E, you could use the work of all these companies at your table; this made it easier for companies to share customers.

The new TTRPGs birthed by the OGL crisis are about to make that sort of customer sharing much, much harder. MCDM is publishing a TTRPG where you roll 2D6 to hit. Pathfinder’s 2nd edition remaster has no alignment and changed ability scores. Critical Role has dropped 5E like a dead cockroach and is playtesting its own new fantasy game, Daggerheart, which uses 2D12s, and a horror game named Candela Obscura.

And of course, there is the rising Godzilla that is 6th edition D&D, which scientists say will attack our shores in the spring of 2024. So far, there is no hint of an OGL for whatever that game will be.

The problem is, 5E was not just a game. It was a massive community of players. Countless companies could thrive making products for that community.

These new games are a shattering of that community. Instead of countless companies working to make your 5E game better, they are now asking you to become MCDM, or Darrington Press, or Paizo, or D&D 6E players. We are entering an era of division, faction, and balkanization.

The companies are now asking fans to choose sides. It also means that it is going to become more difficult for them to share customers. How interested will a Pathfinder fan be in an MCDM product? Or 6th edition? History suggests these sorts of barriers depress sales.

All This Has Happened Before

In the 1990s, TSR, the first company to publish Dungeons & Dragons, embarked on publishing setting after setting after setting for the game. By 1997, over a dozen settings were sold by the company. Fans stopped being fans of D&D, and instead became fans of a particular setting, and would only buy products for that setting. In 1997, TSR was near death as setting releases had plummeted from the hundreds of thousands of copies in the 1980s, to a mere 7,152 copies sold for the Birthright campaign setting in its first year of release. D&D was only saved from a terrible fate by Wizards of the Coast and their fat stacks of cash. They purchased TSR in the summer of 1997.

Some might say it is unfair to compare the different settings of the 90s to the different systems of today. Settings and systems are different, after all. And I do agree with the point. Switching systems is a BIGGER ASK than switching settings, therefore this change should have a LARGER IMPACT ON SALES.

And it is all happening again. The TTRPG audience is fracturing at the seams, and it will hurt sales and growth.

To focus only on MCDM, this current BackerKit is likely the most successful campaign the company will ever see. Every campaign after this will struggle to get the same sort of sales numbers as people slowly bleed away to the competition. Paizo will say check out our competing fantasy game. WotC will batter us all with a punishing wave of marketing trying to convince all of us of the newness and hotness of D&D 6th edition. (May it be both new and hot! But I have my doubts…) And fans will bleed away.

Furthermore, what will happen to the YouTube channel that is the foundation of MCDM’s success? Matt Colville is a master communicator and was a major evangelist for D&D in his channel’s heyday. He is passionate, intelligent, and inspiring. If Dungeon Masters could go into the locker room and get a pep talk from their coach in the middle of a game of D&D, that coach would be Matt Colville.

How much time is Colville going to devote to D&D now that it is essentially his competition?

In the past year, he has put out less than 20 videos on his channel. Those videos now range widely in topic, from TV reviews and interviews with language scholars to some D&D content, and a discussion of the creation of his new RPG. Go back five years, and Colville was putting out video after video after video of fantastic advice about running D&D, usually with 5E as the default. He dispensed some of the best advice on TTRPGs I have ever seen.

But it appears his content is fundamentally shifting, and he is asking that his audience go with him somewhere new.

Let’s look at MCDM’s recent efforts from the point of view of Wizards of the Coast. It is all ruin, disaster, and calamity. Master communicator and D&D fanatic Matt Colville has gone from convincing people to try D&D, and explaining how best to play D&D, to instead asking his 439,000 subscribers to stop playing D&D and play his game instead.

Not to mention that Critical Role—a huge reason for the recent surge in popularity of D&D—is likewise stopping their support of D&D, and asking their 2.1 million YouTube subscribers to start playing one of their two new games instead. I will not mention that, lest it further trouble the sleep of the D&D people at Wizards of the Coast… (What if 2.1 million people simply don’t buy 6th edition?)

In summary, all these events are interfering with the developments that created the golden age of TTRPGs. The removal of D&D from Critical Role likely hurts everyone involved. For years, Critical Role’s pitch was “Watch voice actors play D&D!” (A concept even my 80-year-old Aunt Sonja understands.) Now, the pitch is “Watch voice actors play Candela Obscura!”

But what is Candela Obscura? (If asked, Aunt Sonja might guess Candela Obscura was a potpourri scent.) The brand recognition that drove people to Critical Role is gone.

Simultaneously, the splintering of the D&D 5E community will make it harder for new designers to break into the industry, and harder for established companies to attract new customers. Growth in the TTRPG field will slow.

What the Future Might Look Like

And if I’m right, and this is how the golden age of TTRPGs dies, certain things follow naturally from these events. Here are my predictions—Prophecies?—that I may be held accountable for my rashness in writing all this down. I may be wrong, but if I’m right, the following things seem likely to pass:
  • Sixth edition will not do as well as 5th edition. Even more firings will follow. Wizards, which struggled to know what to do with D&D when it was a success (No Honor Among Thieves Starter Set? Really?) will be flummoxed by what to do with it when it is perceived as a failure.
  • No MCDM RPG crowdfunding campaign will ever do better than this initial campaign to fund its TTRPG.
  • Kobold Press’s post-OGL game, Tales of the Valiant, has been criticized for being too similar to 5E. For Kobold Press, I see two futures. Perhaps they will slowly bleed fans in the same way that MCDM will. But if D&D 6th edition is too different, and people really don’t want to move on from 5E, Kobold has positioned themselves to be the next Paizo, and Tales of the Valiant, the next Pathfinder.
  • The frequency of million-dollar TTRPG Kickstarters will decrease.
  • Attendance at major gaming conventions will plateau.
  • TTRPGs will become less interesting. Less exciting. Less creative. And despite all the new systems, it will also grow less diverse as it becomes even harder to make money in a TTRPG community broken into factions.
And so a golden age ends sputters out.

Unless something truly dramatic and game-changing hits the industry.

What could change this grim future? I suppose a group of publishers coalescing around a single system might change matters.

Or something truly inconceivable, something like giving 6th edition D&D an OGL, or putting the rules in the Creative Commons.

And after last month’s blood sacrifices upon the altar of profitability, who is even left at Wizards with the power and experience to advocate for such a thing?

It has been a grand era to be a gamer, one which we have been fortunate to live through.


There are a few inaccuracies in the essay--Critical Role does still play D&D, for example.

Numerous industry professionals have also posted thoughts in response, some agreeing and others disagreeing--you can see their comments on the original Facebook post, which is publicly viewable.

Mike Mearls, who was laid off from WotC a few weeks ago responded "WRONG! The age of fixating on one company and its decisions is dead. Now the audience is in the driver's seat. Let us hope they hit the gas."

Shannon Appelcline, of Designers & Dragons fame, said that he thought "the reports of the OGL's death are greatly exaggerated." He went on to say that fandom has kept WotC "from destroying the Golden Age".

Keith Strohm, D&D brand manager in the early 2000s, and later COO of Paizo, commented that it was "an exceptionally astute analysis" and that it was like "watching history repeat itself". He talked about the intent of the OGL and ended by saying "I don't want to be a prophet of doom, so I'm rooting for all of these companies, many of whom are either founded by or employ my friends and colleagues. However, I wouldn't launch a new system in this current environment."

Marvel Multiverse RPG designer Matt Forbeck said that "It might herald the end of a golden age of D&D, but other games may yet thrive".

Industry veteran Owen KC Stephens remarked "This is a well-considered, well-reasoned analysis. I disagree with almost all of it."

James Lowder, who directed various lines for TSR in the 80s and 90s, feels that "It's a Second Golden Age for game design and variety." He commented on WotC's possible plans for a digital-first edition of D&D--"If Hasbro/WotC tries to make the new edition a subscription-based, highly monetized walled garden, with radically increased direct-to-consumer sales, they will likely blight the market and the hobby--this is likely to happen whether they succeed or fail. This kind of move will roll back the overall audience for everyone and could well remove RPGs from many stores that rely on D&D sales in order to justify devoting the shelf space to RPGs."
 

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Lanefan

Victoria Rules
The best possible gateway is to introduce people to the hobby yourself, if you are in need of new players, rather than relying on the marketing being done by a massive corporation.
It's a good gateway, to be sure, but works on a scale nowhere near big enough to keep the hobby growing. Once I've got five or six players it'll be (I hope) a long time before I need any more; and even if all those players are new to the hobby, in the umpteen years that game runs I'll still have only brought in six.

What's needed is a gateway that doesn't have to rely on mentorship; where an entire group of new people can pick up a starter set, sit down, figure it out, and play.
 

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What's needed is a gateway that doesn't have to rely on mentorship; where an entire group of new people can pick up a starter set, sit down, figure it out, and play.
I don't actually believe it's needed. But, I also accept that I'm probably an outlier in holding that opinion, so I'll give you the point anyway.
 

Huh. I just realised that Riggs repeatedly refers to the Industry. Despite the fact that he says it again and again, it went utterly over my head, and I felt he was talking about the hobby; mostly because he writes as if we should all be devastated that it may, in the future, become harder to make money from D&D.

I don't think any better of what he has to say now, but I will admit I was railing against the wrong points.

Edit: Aha -- I got the idea from his reddit post: TLDR: Many post-OGL TTRPGs have successfully launched. Their success will splinter the TTRPG community, ending what has been a golden age in the hobby.
 
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delericho

Legend
Everything goes through D&D and unless something drastic happens, probably always will. For 99+% of the player base, D&D is/was the gateway into the hobby, largely because it's the only RPG with any name recognition outside the hobby.

Fact of life, like it or not: that ain't changing anytime soon, which means if D&D falters or sinks then the player base slowly withers away because there is no other viable gateway and - despite various people's wishes to the contrary - no sign of one emerging anytime soon if ever.

The difference is that we used to have several mid-sized games (Vampire, Shadowrun, etc) that, while smaller than D&D, weren't just rounding errors. Now we have D&D, near-D&D, and everything else is a rounding error.

And thus, for the hobby as a whole.

And that, crucially, is where we disagree. Because what's good for D&D isn't always what's good for the rest of us.
 



Osgood

Hero
When I was a kid in the 80s my mother was twice convinced by televangelists that the apocalypse was imminent, she was certain Y2K would be the end of the world, and of course, 2012 was surely the end because of the Mayan calendar... so I take prognostications of doom with a pretty hefty grain of salt. I suppose that could happen, but there's plenty of holes in the argument and it reads like someone who is frustrated with specific developments that he personally doesn't like, so he's come up with a plausible worse case scenario and laid out (or made up) facts to support it.

The OGL debacle was bad, but at then end of the day, I don't know that anyone can predict what the long term consequences will be. Here's an anecdote: I game with nine people between two groups, and less than half of them had even heard about it during the whole thing. Of those, only two had really following it beyond reading a headline, and their opinions where mixed. No one even entertained the idea of switching games or changing our buying habits. Granted we are middle-aged, no longer the main demographic of the player base, and perhaps younger players that are now the overwhelming majority of players had a different experience... my stepson and his wife are 30 and play with some friends about once a month; when I asked him about it, he had no clue what I was talking about. Passions were (and are) very high among people with a stake--content creators, you tubers, folks who post on these forums--but I'm just not sure how much the OGL really mattered to the average gamer.

Competing 5E derived games could certainly cut into D&D24's sales. Sure, probably. But will that be a long term problem? Back in the early 90's I got bored with the fantasy genre, so my group wound up trying out a lot of different games--Shadowrun, Star Wars, Rifts, TMNT, GURPS, some I can't even remember. Some we played for a long while, some we only played for one or two sessions before deciding it wasn't for us (Someone in my group bought at least one book for each of these games... so they were expensive experiments). In the end we wound up back with D&D. It's bound to be the case that some folks will run these new games for a while and drift back to D&D (perhaps adding in a few house rules from these other games). Missed sales in '24 may happen a year or two later--granted in the eyes of a shareholders, where the only figures that matter are profits right now, that will be both bad (2024) and good (2025 or whenever)!

As others have pointed out, there are plenty of factual errors, like CR still playing D&D or "6E" actually being not all that different from 5E (a good or bad thing depending on one's perspective!). I really think it will be impossible to predict what will happen in the next year or two. I don't think anyone could have predicted the past ten years a decade ago!
 

I think something a lot of people do not take into account is fatigue.

In the last few years, people have talked about "Superhero fatigue." Truth is, people have had this with TTRPG systems since the beginning. People would play D&D, switch to Shadowrun, try some Traveller, and finally go back to D&D. Why? Because they either needed a new setting or, more likely, they needed a game system that they had not come to mentally have an intrinsic understanding of.

It's a case of feeling like you know how the sausage is made: If you know how the system works too well, it loses the "Magic" for a lot of people.

Now, yes. Some groups do play one game system their entire days of RPG gaming. I'm just saying they're not as common as those who switch a few times.
 

I think it's pretty telling that Riggs, a published author with at least a bit of a profile, published this essay on...Facebook. If he had an interesting, cogent argument here, there are a ton of outlets he could have pitched to. But in a lot of cases that would have meant dealing with some amount of scrutiny and questions from an editor.

This is just a standard-issue "what if the sky started falling tomorrow?" hot take meant to kinda promote his book.
 

Umbran

Mod Squad
Staff member
Supporter
isn't that still 10M more than a year or two ago? If so, that is some decent growth

Technically, no. Not necessarily. When a number that covers half a century changes, maybe that change is all in the recent era, but it can also include revision of the estimate of historical popularity.

F'rex: Including revised sales estimates for the 1980s and growth today could both raise that number.
 

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