Wednsday Apple is going to announce a new piece of software, allegedly, that will revolutionize the textbook industry. (I love the way apple spins stuff, considering i work for a company that has also developed such software). But apple making it makes it possible. Essentially it is a system to do multimedia stuff with books and documents far beyond what PDFs can do now.
I see this being the future, and i expect Hasbro to either create or purchase similiar software for their system.