*looks around thread*
Anybody see where Sluggo ran off to after his boycott idea met with criticism?
Anyway, I'm an economics major and I feel obliged to say this (because economics is gggrrrrrrrATE!). And this is from a guy who hasn't bought any minis because $5 is the value I rate those minis at.
...
With the production of mass-produced items, there comes a time when proucing the next mini costs more on the average (per-unit) than the next to last mini. This means that your average cost has begun to increase. As you continue to increase quantity produced, your average cost of production skyrockets, and your profits dwindle. There is a point where even economies of scale breaks down.
So WotC might have decided that by increasing price less units will be sold (and thus less units have to be produced). Less units will certainly be sold because the marginal consumers of the products like Henry (not that you're a marginal person, Henry!

) will stop buying. Because they do not have to supply as many units, the average cost of a mini might move back towards the minimum value.
This increase in price could simultaneously produce:
a) higher revenues for WotC. $13 x Lower Quantity might be more than $10 x Higher Quantity
b) lower costs for WotC. Fewer minis might mean a smaller average cost.
If that happens, by raising price WotC will have increased profit on both the revenue and the cost margin. If they did that, they will be able to afford to spend more money on producing future products for us that we will hopefully love. Or, they could spend some of that extra profit on improving the quality of the paintjobs, which I hear they have done. Remember, profits are the costs of the future!
Long live economics and capitalism!
