http://adultswim.animationinsider.net/
Tuesday, April 08, 2003
Cartoon Network reports that there was a double digit leap in ratings last week
"Adult Swim and Toonami Block Propel Significant
Network Delivery, Ratings Gains
Adult Swim Now the Most-Watched Block on All Cable Television in its Time
Period
Among Adults 18-24, Men 18-24 and Men 18-34
Continuing its steady climb in delivery and ratings gains since January this
year, Cartoon Network recorded yet another week of powerful increases across
its target demos, making particularly significant strides in its prime time,
late-night and afternoon performance, according to Nielsen Media Research.
In late-night, Cartoon Network's Adult Swim franchise (Sunday-Thursday, 11
p.m.-2 a.m.) charted triple-digit delivery and ratings gains among its
target adult demos. In fact, Adult Swim was the most-watched block in its
time period on all cable television with men 18-24. Since its launch into
strip (Jan. 12, '03), Adult Swim also is the most-watched block in its time
period on cable with adults 18-24 (185,000/0.7), men 18-24 (132,000/1.0) and
men 18-34 (214,000/0.7). Highlights of Adult Swim's performance last week
vs. the same time period last year include the following:
* Adults 18-34 delivery (350,000) expanded by 159%, and ratings (0.5) by
150%.
* Adults 18-24 delivery (231,000) increased by 200%, and ratings (0.9) also
by 200%.
* Men 18-34 delivery (256,000) ballooned by 300%, and ratings (0.8) also by
300%.
* Men 18-24 delivery (164,000) mushroomed by 310%, and ratings (1.2) by
300%.."
For more up-to-date reports on Adult Swim keep coming to ASB
l8r.
Gogeta Cassini, Adult Swim and Beyond Webmaster at 3:47:40 PM