Hello, all--
Yes, I'm the Brand Manager for RPGs at WotC, and yes, it's my job to ensure D&D's continued success and growth--and yes, that means an emphasis on the positive. But no, it does not mean lies or really anything that most people would call "corporate propaganda"; I respect (and rely on) our core gamers too much to ruin my relationship with you through petty misrepresentations. Plus I'm really just a call-em-as-you-see-em kind of guy.
In regards to the 4.6 million players: Every year we do a large Awareness and Usage study; a market research effort that looks at how D&D is seen by the public at large. This is a random sample of the general public (it's not, as Diaglo suggests, based only on our web visitors or customer response cards). Obviously, it is a statistical projection (we haven't been contacted by 4.6 million people who claimed, to us, that they play D&D). However, it is a statistical projection based on the people sampled in the A&U study who claimed to play the tabletop D&D RPG at least once a month.
For the doom-and-gloomers out there, here's another interesting tidbit: Over the past year, RPGA numbers have risen even more dramatically than the A&U numbers. And not just membership numbers (after all, anyone can become a member for free), but also the number of members reporting participation in events 10 times a year or more--in other words, members who are actually playing, and playing a lot. The RPGA is, of course, just a thin slice of overall D&D players, but it's one of a wide number of indicators that are trending very strongly upward.
So, in response to Turjan, I have no trouble topping "best year ever"--how does "best year ever--again!" sound? I don't think I'll ever get tired of that, so, as long as it's true, I'm happy to use it again and again!
Finally, regarding Merric: no restraining orders in the works. Quite the contrary, I appreciate that when he has a question, he goes to where he knows he can find me (the D&D General message boards at WotC, put a "[WOOF!]:" in the subject line to be sure to get my attention) and asks. Given that I have very limited time to spend on the internet, it keeps things simple!