One of the best hooks is to reverse a player's expectations, and usually yours at the same time.
Instead of the players going blind into the temple, maybe they are near the temple and see a strange humanoid creature of a race they have never encountered or heard of (the underground people). He could be the intrepid idiot who went against the grain to explore the surface world that he thought was lush and vivid. And was quickly hurt/maimed/bitten by a poisonous snake leaving the heroes with some further hook that something important could be underground.
Or, if you want a more hands-on approach, the kid sees the adventurers and is fearlessly curious about them. Maybe he speaks a strange language, maybe not. Maybe he has never seen something common that all the adventurers carry, and wants to trade for it. He might offer something amazing for something the adventurers take for granted, like a jewel-encrusted gold statue worth 10,000gp for a furry blanket.
Some other posters have had some good ideas that make good hooks, but take it a step further and instead of telling them they heard El Dorado is in that temple, show them hints and let them figure it out for themselves.
Instead of the players going blind into the temple, maybe they are near the temple and see a strange humanoid creature of a race they have never encountered or heard of (the underground people). He could be the intrepid idiot who went against the grain to explore the surface world that he thought was lush and vivid. And was quickly hurt/maimed/bitten by a poisonous snake leaving the heroes with some further hook that something important could be underground.
Or, if you want a more hands-on approach, the kid sees the adventurers and is fearlessly curious about them. Maybe he speaks a strange language, maybe not. Maybe he has never seen something common that all the adventurers carry, and wants to trade for it. He might offer something amazing for something the adventurers take for granted, like a jewel-encrusted gold statue worth 10,000gp for a furry blanket.
Some other posters have had some good ideas that make good hooks, but take it a step further and instead of telling them they heard El Dorado is in that temple, show them hints and let them figure it out for themselves.