Those that claim the PDF's are less than the full price of the books are wrong. I paid approximately $70 for the complete collection, including overnight shipping (that means gasoline - "the" highest expense for any industry). The PDF bundle costs $74.85. Yes, that's less than the $34.95 "full price" for the book, however, if you actually paid $34.95 for each of your books than you are either a fool or just too lazy to find the deals (as in too lazy to do a 2 minute google search). In actuality they are asking for as much, or more, as what the hardcover collection cost.
I understand that people buy PDF's for different reasons, but there is no way anyone can say, especially after seeing the polls here on ENworld, that the people who buy PDF's "as there only or main copy", are anything but the minority of sales of these products. The majority of people who want the PDF's want them as a simple, portable, searchable "companion" to the hardcopy. The argument that people can buy the PDF and print their own, thereby circumventing the printing process, doesn't make sense. There is no denying that printing a PDF, at the same quality as a hardcopy, would cost as much as (or likely more than) the cost of the original hardcopy.
We all know the printing process is done nowadays using PDF's (as seen by the illegally leaked copies). It costs WoTC virtually nothing in development costs to sell the PDF because THE DEVELOPMENT HAS ALREADY BEEN DONE. After all the talk and promises from WoTC about cheap PDF's (in whatever form or avenue they decided on eventually releasing them in), to have the PDF's at this price is a slap in the face to their consumers. If this is some kind of punishment to the world in general due to the leaked PDF's, then WoTC should be ashamed of themselves. More specifically, Scott Rouse should be ashamed of himself. As Senior Brand Manager I believe he has final say about this. This to me, is just one more disjointed, inconsistent line of statements about what we will do for your customers only to be let down again. (On a personal aside, this makes me wonder if we can belive WoTC about their claims and promises for DDI - but thats another topic).
I don't care what other retailers sell PDF's for, I don't care how much 3.x PDF's sold for, I don't care what gamestores and book retailers feel about the price of PDF's, the bottom line is that these PDF's are Massively overpriced (as are almost all PDF's) and I will not "BUY" them. Despite the illegal copies of the PDF's that are available out in the ether, I was fully prepared to buy the PDF's as a companion to my hardcopies at a reasonable $10-$15. WoTC, listen up and listen well, you are very close to losing a customer, and I doubt I'm the only one.