Maybe they don't care whether anyone is excited about their game at this juncture, but I don't see why they shouldn't be. Either get people excited or keep it secret until you're ready to. Instead they're releasing details about this project yet we have no real sense of what niche their game is intended to fill. Look at the confusion and disagreement in this very thread as what Crows will or will not be.Because they haven’t even given the elevator pitch yet. Sheesh.
Kelsey Dionne explained Shadowdark at the very start as What if we redid Basic Set D&D but using everything we've learned about good RPG design since then? And that was an awesome pitch, and lots of us were very excited about it and followed her development rabidly. Not coincidentally, she ended up with a truckload of money. Maybe Crows will get a similarly great pitch in time, but why not now? The entire point of an "elevator pitch" is that it's step one -- or really step zero.
I'm not trying to be overly critical, but it seems like a missed opportunity. Good marketing matters.

