I'm completely hopeless with horror movie style tropes (I can't take them seriously), so I used Silence of the Lambs as a guidebook. Strahd was engaging,manipulative and sympathetic to the PC's, while the Barovian commoners were suspicious and unwelcoming to the adventurers. At one point Strahd had them hunting the Mad Mage and, due to a small error on my part, renegade werewolves.
