Steel_Wind
Legend
One of my clients runs a store that used to sell a lot of Warhammer.
He still sells, but he says over the past 6-12 months or so not as briskly as he once did. He is the cheapest Warhammer store in Toronto (Gamerama) and there have not been any new retailers opened selling Warhammer in the past 18 months or so, so the reduction in demand is not from a shift from one store to another.
Whether or not this drop in demand is attributable to D&D Minis is another matter entirely. All popular games have cycles and Warhammer is not what it was four to five years ago.
I expect that it is having an effect, but more on the entry end into Warhammer's business than promoting any real defections from GW's current customers. Much like Magic's effect on TSR in the first few years, it took a while for Magic to hurt RPG sales by diverting those young customers who would otherwise have entered the hobby to replace existing customers as they leave (To be clear, I am not suggesting D&D Minis are as pervasive as Magic was in 1994-1996 - but interference with customer churn is the point.)
Over the long run, diverting new customers and screwing up your churn numbers does has a considerable effect, but it takes time to show up.
He still sells, but he says over the past 6-12 months or so not as briskly as he once did. He is the cheapest Warhammer store in Toronto (Gamerama) and there have not been any new retailers opened selling Warhammer in the past 18 months or so, so the reduction in demand is not from a shift from one store to another.
Whether or not this drop in demand is attributable to D&D Minis is another matter entirely. All popular games have cycles and Warhammer is not what it was four to five years ago.
I expect that it is having an effect, but more on the entry end into Warhammer's business than promoting any real defections from GW's current customers. Much like Magic's effect on TSR in the first few years, it took a while for Magic to hurt RPG sales by diverting those young customers who would otherwise have entered the hobby to replace existing customers as they leave (To be clear, I am not suggesting D&D Minis are as pervasive as Magic was in 1994-1996 - but interference with customer churn is the point.)
Over the long run, diverting new customers and screwing up your churn numbers does has a considerable effect, but it takes time to show up.
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