I'm of the opinion that these "Advisory Panel" things are nothing more than a marketing scheme. Did you see the movie A Christmas Story? About how the little kid joins the Orhpan Annie secret club (or something) and she sends the kids secret messages in code? But upon decoding, they are just commercials for Ovaltine?
This is a somewhat more subtle, it's more akin to push polling. Like when people ask questions like in a poll, but the questions are part of a message the company is trying to get across, rather than genuinely wanting to poll you.