Absolutely killing WotC in the "we're serious gamers and pay attention online" world of marketing. No idea if it is reaching the masses though.
So weird to see those three faces in a row and that they're working for the same company now!
I'm extremely interested to see Crawford's work particularly, for Daggerheart. I was frequently critical of stuff he said/did for 5E, and I don't take any of that back (mean, Sage Advice man, come on), but I do want to see how much that was a product of the strictures of "working on the biggest and most corporate RPG for The Man" (and Hasbro is absolutely The Man) and how much was just like, him, because I feel like Blue Rose, for example, didn't suffer from the same issues (different issues maybe but still). His and Perkins' setting may well be interesting. He seems to suggest it's a "scary" setting and possibly involves demons. Be interesting to see if he has the conceptual/philosophical chops to do something cool with that.
Perkins' "communal adventure" I am more skeptical about but I guess we shall see.
The genuine enthusiasm of everyone in this is quite impressive though. I can see there's an element of shell-shock with Matt Mercer who I definitely do not think knew this was going to be either this successful, nor to attract so many big names to want to be involved with it, which is kind of funny.
Also seems kind of funny that Daggerheart is probably going to have an original campaign setting before 5E does lol. Or two even, given Keith Baker is also doing one.