The Shaman
First Post
If "lowest common denominator" bothers you, then read it as "most common denominator," or the "core audience," or "the mainstream gamer," or whatever you prefer.Hussar said:Saying that they are marketing to the "lowest common denominator" is incredibly insulting. While some gamers may enjoy taking the risk on the next latest thing and trying out material which is frequently fairly far below WOTC standards, I don't think that consumers who stick with a tried and true provider should be seen as somehow less important or less valuable to the game.
(For what it's worth, I think "lowest common denominator" is much less perjorative than "sheeple.")
I take exception with the claim that third-party products are "frequently far below" the qulity of Wizards of the Coast - I have yet to buy a Green Ronin, AEG, The Game Mechanics, or RPGObjects hard- or softcover that I would consider inferior to a WotC book except in a limited range of production values, and since mechanics and thematics are far more important to me than full-color artwork on every page, those production values are not a significant factor to me as a consumer.
(That said, I think Green Ronin's Nocturnals source book is the most 'attractive' game book in my collection, followed by 1e Mutants and Masterminds.)
They should try that as a marketing slogan: "Wizards of the Coast - makers of the second- or third-best books in a given category!"Hussar said:A recent thread talked about d20 products that "owned" WOTC products. And there were quite a few. But, one thing I took from that thread was that while a given company might produce a single better book, WOTC produced the second best book in pretty much any given category. That means that WOTC, rather than simply catering to the masses, is actually producing very good products, just not the best product every time.
Hussar, do you really think it's in the long-term interest of a company to cede the creative initiative to others in its field?
It seems to me that Wizards of the Coast relies on competitive advantages that have nothing to do with the quality of its products to maintain its market dominance, and I think that stifles entrepreneurship and innovation.
I don't buy the argument that Wizards' goal is to "sell to the mainstream." I think their products, by virtue of WotC's position in the RPG market, define the mainstream - if Wizards of the Coast published Black Company or Iron Heroes or Midnight, the same gamers who bought Magic of Incarnum or Heroes of Battle or Eberron would buy those books instead.