mamba
Legend
Yes, but we also know that it already grew before them, ‘all’ they did was accelerate a process that was already ongoing. So another thing we do not really know is how much difference to the growth rate and ultimate player numbers they actually made either.We know both Stranger Things and Critical Role increased interest in D&D. What we can't know is if it "stuck" because of 5E system choices.
Here is a chart from Alphastream about the Bookscan numbers, I added CR and ST, first season for both. Stranger Things dropped all episodes on one day.

Estimating D&D’s Revenue | Alphastream
The BookScan data gives us a potential window into estimating D&D’s overall revenue, especially when combined with previous clues. If we can estimate the percentage BookScan might be of D&…
