Why? The drive-thru is to get your purchase without having to park and stand in line, but you intend to eat the food after leaving. Not to consume WHILE driving.
This was discussed in the trial. McDonald's tried to make that exact claim....except THEIR OWN RESEARCH again showed that a large percentage of their customers expected to drink their coffee as soon as they bought it, not later.
shadzar said:
I really have no sympathy for anyone endangering the lives of other drivers or pedestrians because of their foolishness wanting to drink/eat/text/use the phone or computer/etc while driving.
Well, that's good...because Liebeck wasn't endangering anyone. She was not driving, she was a passenger. And her grandson, who was driving, pulled to a stop so she could add creamer to her coffee. They had not even left the parking lot...he merely pulled forward from the window. Liebeck was not the first third-degree burn victim, either.
This is the crux of the problem with this case: everyone makes large assumptions about the case based that don't have anything to do with the facts. It's assumed that this is a case of an overly litigious society or a company being blackmailed. You make a long reasoned argument about something that doesn't apply to this case. Unless your argument is that no one should eat in cars EVER, which makes one wonder why you aren't arguing for the removal of cup-holders. McDonald's certainly isn't...since their data showed (and their marketing is designed to appeal to) people purchasing their food through drive-through and eating it on the go.
Liebeck spent eight days in the hospital and three weeks in out of work recuperating. She required debridement and skin grafts. She lost 20 pounds, dropping her to 83 pounds.
And moreover, McDonald's lost the case...TWICE...because of their extremely callous behavior before and during the trial. They made the jury ANGRY. Which is not really a great way to win a jury trial. Examples include McDonald's saying they didn't care about the 700 burn cases because statistically, it was "basically trivially different from zero." While factually correct, it sent a message to the jury that McDonald's didn't care about the consumer and was quite happy to continue along as they had been...which they actually said during the trial, too.
After this trial, McDonald's reduced the temperature of their coffee. They improved the lids and changed their coffee procedures. They increased the font size and nature of the text on the cup (which Liebeck couldn't read without glasses, btw). The trial, essentially, enabled a consumer protection by forcing McDonald's to be more responsible.
There was a time when I thought the case was ridiculous and frivolous and a sign of how we had lost our way of personal responsibility. Then I learned the facts of the case and realized that just because it made a great story (assuming you didn't bother to inform yourself about it), that doesn't make it TRUE.