Thomas Shey
Legend
No, you need to keep growing that base / attracting new customers. If you just sell to the established base, you get the 2e graphs. That does not mean you do not need to also release new products, that is a given.
Its a fantasy that you can do this indefinitely (even if a common one in some parts of business). Market saturation is a thing, and to act like it isn't is to live in a dream world.