Although I have a really hard time understanding it, I have to face the fact that there are people who won't enjoy TRPGs. It's not because they are lesser beings that those of us who do enjoy TRPGs, they just have different tastes. If recognizing this makes me an elitist, then color me guilty.
It is important for the hobby to reach out to those people who will enjoy TRPGs but who haven't discovered them yet.
It's a waste of time to court people who aren't ever going to enjoy TRPGs. Plus, if a particular game persues this route too eagerly, they risk losing the elements that TRPG fans like so they'll end up with nigh no audience.