My wife, who HATES role-playing and only plays in my game because she thinks she's obligating to since I designed the world that we're playing in, bought the Buffy RPG and a couple of supplemental products through Amazon and intends to start a game. She's, well, let's just say she's toward the far end of the 18-34 demographic and my d20 game was her first experience with role-playing. She's had fun reading through the books and has gotten a couple of non-RPG friends interested in playing.
She really wants one book that seems to be OOP on Amazon (they never sent it to her). I forget which one, but I remember seeing it on the DTRPG site as an e-book. I'd buy it for her in a skinny minute except for one thing: we don't have internet access at home on our crappy laptop, which only has Acrobat 5. I'm used to just burning things on CD-ROM for us to use at home.