Steve Conan Trustrum
Explorer
Kind of like the assumption that this move is going to expand the market and improve everyone's sales through the act of the merger itself, you mean?Umbran said:How this all turns out very much depends on what OBS does with the extra cash. If they reinvest it, the publishers may well see a return larger than what they put in. But nobody here knows what they plan to do. Everyone speculates, nobody knows...
Anyone in the PDF market knows it grows every year, but many of us have already taken advantage of that by making our products available in the companies affected by the merger. There's absolutely no evidence that the merger is going to suddenly cause a sales increase through this action. Indeed, what do you think is most likely going to happend when there's a sudden increase in the number of publishers on a single site? It's going to dilute the opportunities for individual exposure through the site and is likely going to shaft the smaller publishers who have to compete with those publishers who work primarily in the book trade because the latter will likely be seen as the priority--this is indeed one of the main reasons why the small publishers through RPGnow was such a valuable resource. There's a distinct possibility that the merger will damage the bottom tiers of the PDF industry that has essentially been acting as a guerrilla marketing tool for the top publishers and market at large.