Exclusive interview WotC President Greg Leeds

It's interesting how such "decisions" seem to happen right before earnings release/quarter end (not just for WOTC, mind). It is quite likely that Floating around internally within WOTC right now is a 10 page CYA memorandum, which probably triggered this whole fiasco.

Wonder what other such memorandums might make their way down the pipe line, especially around year end?
 

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PDFs are not the only viable form of digital distribution, although they certainly dominate in the RPG field right now. It's been a while since I checked it out, but Marvel Comics has (or had?) an online subscription service where you could access hundreds of their titles (old and new) online for like $10/month. They weren't PDFs you could download, but rather you read them in a viewer on site. Nothing to download, nothing to pirate! I'd love to see WotC do something like this!

I hope that they find another alternative to that. It's the reason I don't have DDI - I don't have access to the internet much of the time when I'm planing an adventure or levelling up a character. Currently my 4e books live in my car so I can break them out during lunch hour.

I can see PDFs or other digital content I can put on a cheap netbook or even an e-book reader being useful. Something that requires the internet won't gain as much traction. And I live in suburban US where wireless internet isn't too hard to come by. How that is in other countries, US troops abroad, and lots of others would have even less options.

So I can envision WotC going with online-only documents, much like DDI is now. But I hope it is not the only choice.
 


Do you have an independent source of information that contradicts your position? Or is it all just guesstimating or what you feel should be right? Do you merely have an anecdote to tell us?

Do we have actual sales number? Do we have a peer reviewed study on piracy or sales? Do we have technical details on the processes used to track sales, download numbers or piracy? Do we have contradicting data to anything of what WotC says?

It's okay to disbelieve something if you have evidence to the contrary, or at least demand further elaboration. But we don't have this kind of information, or if we have, no one ever presented it.

Either we accept the information source we have and discuss it based on that data, or we ignore it and make it clear that we are speculating. A lot of speculation sounds good on paper or electronic bulletin boards if you don't have any data to check it against. You can formulate a lot of hypothesises, but unless you can check them against data or make predictions based on them, they are just an entertaining past-time and hold no further weight.

And what's the alternative?
"We retracted all PDF sales, because we don't want anyone to download any AD&D or D&D 3.x material and instead buy our 4E products. And we also decided to no longer offer any 4E material to cover it up. We rather lose money by not offering PDFs then have anyone in the world not playing 4E.
Piracy is of no concern to us, that's why we just filed a court case against a few uploaders. We don't really know how the download figures are, that's why we give you a made-up number*.
4E is doing terribly bad, that's why we are still investing in new supplements and already showing off material for the next years releases."


Did anyone of you participate in the latest marketing surveys (one was DDI, the latest - a few days ago - was regarding DMG). Either survey definitely focused on looking on expanding what they already got (especially DMG) an what they should target next (especially DDI). There was nothing of the kind "What we did before sucked, you say, so please tell us what we should do instead?" No, they ask what to do next or where to expand upon.

Their surveys are definitely targeting on strengthening what they have, not figuring out what they did wrong in the past or why we no longer buy their products.

Of course we could theorize and claim that just shows that they have no clue about how to fix the supposed mess they are in, but Occams Razor suggests that the simplest solution of several possible ones is the preferable one - and the simplest solution is:
D&D 4 is doing well. WotC wants to know how to build on what 4E does and continue attracting gamers by giving them what they want out of it.

And the same applied to this interview:
Piracy was one of the two major issues (but not the only!) why they stopped the PDFs, even if they are aware that this won't stop it all together, they feel it will help them in the future. They don't have yet a clear plan what to do next, except that they are apparently no longer seeing PDFs as the way to distribute digital rulebooks and look at a "safer" route (which will probably means it is not as convenient as PDF, too, unless they surprise me.)
They are also still considering how to release older, pre 4E content (so they don't fear themselves as competition and are quite willing to make money out of people that don't play the 4th Edition of D&D).

Oh, and regarding the "leader" position: It seems they see themselves still as very important for the purposes of "The Hobby". Depending on your view, that might be hybris, a sad truth of market power, wishful thinking, a nice ideal or the truth, but that's how Leeds presented it.
Well thank goodness finally for a well analysed opinion based on the key fact that we actually don't have much in the way of evidence to discuss, and speculation is no real substitute.

I cannot say that I am happy to see the PDFs withdrawn, as I have in the past purchased copies of out of print material and would have wanted the opportunity to purchase many more. That said, I do not automatically assume that the decision was 1) made by blundering idiots with no business sense or 2) a well tailored plot to railroad consumers.

I simply cannot come to a conclusion based on what was said.....more hard information will doubtless help form my opinion in the long run. I also agree that whilst the interview was not (at least for me) particularly illuminating, it was at least an answer to questions which forum members here were asking. To automatically read it and state it contains lies, without any substantiating facts is quite bizzare imo.

I am interested in this debate, and will be curious to hear what the parties have to say, but I am really only interested in substance, and of that, at this point, there is very little - certainly not enough for me to take an entrenched position.
 
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If you can't see that the pdf withdrawal was either the work of blundering idiots or had other motives than to battle piracy, then I do hope for you that you never get targetted by any conman, you'll lose your shirt.
 

Not so fast, my friend.

Summary: A joint study by the Harvard University Business School and the University of North Carolina-Chapel Hill proved that the RIAA’s argument is not as strong as they would like. Harvard professor Felix Oberholzer-Gee’s results showed that it took 5,000 downloads for the sale of an album to be reduced by one copy. In addition to this startling discovery came an even bigger one: when it came to popular artists, record sales actually improved from downloading music – sales increased by one copy for every 150 downloads.
Another issue for the music industry is that piracy can help mid-range artists. The actual artists often have very crappy contracts with their labels, meaning they see very little of the money people spend on records. Most of that money ends up with various middle-men. Instead, the artists make money from concerts (and merchandise). In a sense, then, pirated albums serve as advertisements for the artists' real revenue stream.

Of course, this doesn't make the record companies of the RIAA particularly happy, but they are useless middlemen anyway.
 

If you can't see that the pdf withdrawal was either the work of blundering idiots or had other motives than to battle piracy, then I do hope for you that you never get targetted by any conman, you'll lose your shirt.


Folks,

Suggestions that your fellow posters are dumb, gullible, or otherwise mentally deficient is rude. Don't do it. This gent won't be back in this discussion. Don't make yourself the next...
 

I made my reply earlier because I have seen a lot of emotive comments, which I did not feel were entirely fair to Greg Leeds.

I am not unemotional about this hobby which has been a passion of mine for nearly 30 years, and am disappointed with the PDF situation, which has allowed me to unearth some lost gems without breaking the bank on e-bay, or taking yet more bookshelf space (which gets ever harder to justify to my wife ;)). However, I would prefer to understand the rationale and provide considered feedback to WOTC, as I have done on DDI for other things.

I work in business, and have made decisions which my customers have not always greeted warmly. There are times where assumptions are made as to the reasons for the decision which are just plain wrong, which can be frustrating when your actions are second guessed erroneously. On the other hand, sometimes decisions are made which are perhaps poorly thought through, poorly communicated, or part of a wider strategy which it would be patently absurd to share early in execution. Oh, and yes some decisions just turn out to be wrong and with the benefit of hindsight could have been managed better.

With the removal of Dragon and Dungeon to DDI, the GSL and other contentious decisions I have not viewed WOTC as inept. I do not always agree with the outcomes but I think the decisions are generally made based on information which is rarely in the public domain, and often has more sense than is given credit for.

This does not mean that I think all the decisions have been well realised, or that I agree with the strategy, but I am willing to gather as much information as possible to share my views with them in what I hope will be a constructive way. Equally I know that if they get their business strategy seriously wrong then in time they will need to rethink to keep gamers on board. Time will tell whether Greg Leeds and the team have made a good business decision or a stategic error. I for one will sit this out in the short term and provide feedback on what I see.
 
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The 10:1 ratio that Greg references is for PDFs only – it has nothing to do with the physical books. For every one PDF purchased legally, there were at least 10 downloaded illegally. And yes, we can track it.

Awesome!

WotC are like SkyNet! They're from the future, man!

I wonder if they'll send T-888's after people who downloaded...


EDIT: http://lwn.net/Articles/129729/

And yes, the JS can be edited.
 
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it's the right of the producer to set the price and figure out what price--and to naturally suffer consequences of that..

Personally I believe that one of the significant factors driving the piracy is the absurd price that WOTC is charging for the pdfs. When the pdf costs more than the hardcopy does from amazon one would expect very few people to buy it.

There are lots of people who bought the hardcover and got a pirated pdf as well. At least some of those probably would have bought the pdf if it had been sufficiently cheap (<= $5 or so).

Yeah, I know WOTC couldn't figure out how to match up hardcover purchases and pdfs. There are all sorts of solutions to that problem

So, you're right. WOTC set the price and is suffering the consequences.
 

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