One thing people often hesitate over when it comes to the Virtual Tabletop versions of books they already own is that the electronic versions cost as much as the originals, and this can reduce the number of players using the platforms. Fantasy Grounds has recognised this, and has decided to take action by reducing the prices of Fantasy Grounds versions of books by up to 40%, depending on the book. That means something like the Dungeon Master's Guide or Volo's Guide to Monsters will go from $49.99 to $29.99.
Here's what they say about it: "SmiteWorks is working alongside Wizards of the Coast to significantly lower the cost of entry for Dungeons & Dragons players looking to play online with the Fantasy Grounds virtual tabletop. While the project has been a major success, both partners would like it to be even more successful. The prices for official D&D content for Fantasy Grounds will be reduced on August 15, 2017 as part of an initiative to increase new player adoption. Modules which previously cost $49.99 will now be $29.99. Large adventure modules will now be $24.99. Existing customers will benefit in lower prices on all newly released content."
It sounds like WotC is involved in this pricing strategy, as SmiteWorks says that they are working with them to lower the cost of entry. I've reached out for some more information on the initiative, and I'll update as soon as I hear anything.
UPDATE: SmiteWorks' Doug Davison confirms that it's a SmiteWorks initiative:
"I think it is fairly safe to share that SmiteWork's standard agreement is that we license content from publishers and pay them royalties at a fixed rate based on the final sale price of each product. Our publishers set the prices of all products we license from them, although some publishers agree to let us manage periodic sales within set parameters to manage frequency, total discount, etc.
The initiative to increase new player adoption is a SmiteWorks initiative. It is supported by Wizards of the Coast in a generic way as they support us in general, like they do all of their partners."
Here's the full list of upcoming price changes (from August 15th):
40% Cheaper (From $49.99 to $29.99 each)
D&D Complete Core Class Pack
D&D Complete Core Monster Pack
D&D Complete Dungeon Master's Guide
D&D Volo's Guide to Monsters
D&D Tales from the Yawning Portal
D&D Sword Coast Adventurers Guide
28% Cheaper (From $34.99 to $24.99 each)
D&D Storm King's Thunder
D&D Curse of Strahd
D&D Out of the Abyss
D&D Princes of the Apocalypse
25% Cheaper (From $19.99 to $14.99 each)
D&D Lost Mine of Phandelver
Pricing Unchanged
SRD Data Modules are still FREE
D&D Basic Rules are still FREE
Individual Class Packs
Individual Monster Packs
D&D Hoard of the Dragon Queen
D&D Rise of Tiamat
D&D Legacy of the Crystal Shard
D&D Scourge of the Sword Coast
D&D Map Pack Volume 1
D&D Token Volume 1
D&D Token Volume 2
D&D Lair Assault - Forge of the Dawn Titan (5E)
D&D Lair Assault - Talon of Umberlee (5E)
D&D Lair Assault - Attack of the Tyrant Claw (5E)
Here's what they say about it: "SmiteWorks is working alongside Wizards of the Coast to significantly lower the cost of entry for Dungeons & Dragons players looking to play online with the Fantasy Grounds virtual tabletop. While the project has been a major success, both partners would like it to be even more successful. The prices for official D&D content for Fantasy Grounds will be reduced on August 15, 2017 as part of an initiative to increase new player adoption. Modules which previously cost $49.99 will now be $29.99. Large adventure modules will now be $24.99. Existing customers will benefit in lower prices on all newly released content."
It sounds like WotC is involved in this pricing strategy, as SmiteWorks says that they are working with them to lower the cost of entry. I've reached out for some more information on the initiative, and I'll update as soon as I hear anything.
UPDATE: SmiteWorks' Doug Davison confirms that it's a SmiteWorks initiative:
"I think it is fairly safe to share that SmiteWork's standard agreement is that we license content from publishers and pay them royalties at a fixed rate based on the final sale price of each product. Our publishers set the prices of all products we license from them, although some publishers agree to let us manage periodic sales within set parameters to manage frequency, total discount, etc.
The initiative to increase new player adoption is a SmiteWorks initiative. It is supported by Wizards of the Coast in a generic way as they support us in general, like they do all of their partners."
Here's the full list of upcoming price changes (from August 15th):
40% Cheaper (From $49.99 to $29.99 each)
D&D Complete Core Class Pack
D&D Complete Core Monster Pack
D&D Complete Dungeon Master's Guide
D&D Volo's Guide to Monsters
D&D Tales from the Yawning Portal
D&D Sword Coast Adventurers Guide
28% Cheaper (From $34.99 to $24.99 each)
D&D Storm King's Thunder
D&D Curse of Strahd
D&D Out of the Abyss
D&D Princes of the Apocalypse
25% Cheaper (From $19.99 to $14.99 each)
D&D Lost Mine of Phandelver
Pricing Unchanged
SRD Data Modules are still FREE
D&D Basic Rules are still FREE
Individual Class Packs
Individual Monster Packs
D&D Hoard of the Dragon Queen
D&D Rise of Tiamat
D&D Legacy of the Crystal Shard
D&D Scourge of the Sword Coast
D&D Map Pack Volume 1
D&D Token Volume 1
D&D Token Volume 2
D&D Lair Assault - Forge of the Dawn Titan (5E)
D&D Lair Assault - Talon of Umberlee (5E)
D&D Lair Assault - Attack of the Tyrant Claw (5E)
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