GAMA's Communications Manager Declares Organization 'Broken'

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As reported by ICv2, the Marketing and Communications manager of the Game Manufacturer's Association--a US-based trade organization for the hobby games industry--has resigned her position and described GAMA as "deeply siloed and in many ways, broken."

Formed in 1977, GAMA runs the Origins Game Fair every year, one of the larger tabletop gaming conventions, as well as the industry trade show GAMA EXPO. Additionally, the organization presents the annual Origins Awards for tabletop gaming. The organization provides business support and industry-focused educational programs and includes publishers, retailers, distributors, freelancers, and more in its members.

Amy Lowe joined GAMA in October 2024. In her resignation letter, she made a range of allegations about the organization:

But here's the honest truth: GAMA is deeply siloed and, in many ways, broken.
  • Toxic leadership.
  • Rampant gatekeeping.
  • Insecurity masquerading as control.
  • Disrespect toward other staff and members.
I witnessed staff roll their eyes at members, members who literally fund the organization. I saw internal dynamics that were petty, power-hungry, and counterproductive. Then came a restructuring that had me reporting to someone who openly disrespected colleagues and talked s#!% about members.

I've worked in high-stakes environments. I've managed massive campaigns. I've dealt with complex teams. But I refuse to stay in a place that values ego over impact. So, I resigned, two days into the restructure.

When they reached out, ICv2 received a response from John Stacy, Executive Director of GAMA:

Over the past eight months GAMA has nearly doubled its staff to accommodate for our growing association. We now represent almost 1,700 tabletop game companies in three dozen countries. As part of this growth we have taken a hard look at how our staff was organized and made adjustments to better align with our ten year strategic plan for GAMA to be the epicenter of the tabletop industry. While I disagree with her categorization of our staff, we appreciate the brief time she was with us and wish her well in her future adventures.
 

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I don't understand why anybody writes toxic exit letters like this. You say, "I need to spend more time with my family," and you leave.

Regardless of how much truth there is or isn't in her letter, John Stacy responded with the grace I would expect of an executive.
 

I don't understand why anybody writes toxic exit letters like this. You say, "I need to spend more time with my family," and you leave.

To over simimplify, there is a "good" and a "bad" reason. The bad version is spite, plain and simple. There may be truth to the allegations, or it just wants to burn things down. The good version is a last "hail mary" attempt to affect a beneficial change on the way out the door.

But from our side, the reason is irrelevant, the question of why she did it is irrelevant, it's only if the allegations have merit.

The CEO's response defended the reorg, which is actually not something Lowe complained about in the excerpt. She complained about her new boss as a person, not her location on the organization chart.

The truth is, any organization that doubles in size in eight months is almost certain to pick up bad eggs. It looks like they went from 15-ish to 30-ish. Maybe the boss is the bad eggs, maybe the comms manager.

By the same token, an organization like GAMA that's been around for decades and then had to double in 8 months is likely suffering from some kind of mismanagement. I suppose there's the outside chance they are about to announce 2 or 3 new annual conventions, but that also seems like a form of mismanagement.
 

I don't understand why anybody writes toxic exit letters like this. You say, "I need to spend more time with my family," and you leave.

Regardless of how much truth there is or isn't in her letter, John Stacy responded with the grace I would expect of an executive.

Because it's not a "toxic exit letter", it's a justified warning of the naughty word infecting the source of actual toxicity: GAMA.

Stacy, meanwhile, is just mouthing empty words that mean nothing. That's not grace, that's dodging the subject. There's no grace, only hoping that no one pays attention to the whistleblower -- which you're helping, because oh no, she wasn't polite enough.
 




GAMA has cycled through numerous communications directors and its striking how many have had similar things to say about the organization.

I haven't seen comms directors but in 2024 the GAMA creative director Grace Collins resigned. Which could be normal churn.

2022 GAMA board leadership cycled through 3 or 4 people, including Grace Collins (twice)

2019 author Michael Stackpole resigned from the board, calling it "broken"

The article above also lists issues from 2018, including a former GAMA president assaulting a GenCon staff
 

Based on a history of GAMA dysfunction, Lowe's allegations are plausible. Which doesn't mean they are factual, just that this isn't completely out of the blue.

I personally feel the CEO probably should have had a more "proactive" response. Its probably something they would have wanted their communication manager to write.

Which I'm guessing is why they gave such a non-statement.
 


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