Mouseferatu said:
There's not an independent RPG company in the world that can afford what it would truly require to revitalize the industry. I don't believe even WotC could, if it weren't part of Hasbro. The problem is, I've seen no indication that Hasbro wants to spend the money to do so. Why throw resources at trying to expand what is, essentially, a tiny niche market, when it's more profitable (at least in the short run) to jump on pre-existing fads like CCGs?(
Well, Wizards is willing to spend a good amount of money promoting their games, although not specifically for RPGs. The Wizards delegate program is specifically designed to attract new customers and help expand the various games. The problem here is that it promotes a large number of WOTC games. So, a delegate can choose to promote D&D, which is what I do, but many times, delegates promote the games that they enjoy.
The D&D Minis game is an excellent entry level game into D&D. I have used it to recruit several new players in the last few months. It tends to be cheaper than RPG books, great paint jobs, and can be played by fewer people, so people can get a taste of D&D combat and when they do start gaming, they have figures to help during play.
I think that Wizards has a limited amount to spend on RPG promotion. It may be different if they were not attached to Hasbro, but we cannot help that now. Hasbro uses Wizards to prop up their bottom line. No other company really have the resources to promote the hobby effectively.
My solution: Use ENWorld. As a collective effort, why don't we create flyers, organize game days, do local promotions, and work with game stores to hold D&D games for newbs? I think we could pull together to do this. We have enough GMs across the world to really make an impact in the local markets. For not a lot of money, we can promote the hobby. In many cases, we'd only need an info sheet, create pre-gen characters, and eat the cost of flyers to promote the game.