DuvikIronBottom later comments "Also, [Gleemax']s intent isn't altruistic or anything. It was a calculated business maneuver that accomplishes two things...
1: Makes them lots of money
2: brings together folk from 'all around the world' so as to market further merchandise to them.
... The motivation is money. No more, no less."
Spardo already did an excellent job of answering this for me in the forums, but I thought it was worth calling more attention to:
"You know, it drives me nuts when people go skewering an enterprise because it isn't what they'd deem "purely altruistic". Is Gleemax a deeply-planned tool to assist in generating revenues for WOTC? Of course. As are all of the games you purchase (for their publishers, accordingly).
This doesn't, however, mean that there can't be an altruistic effect generated along the way. For the most part, the profitability of the venture depends on some degree of altruistic intent. Hell, let's look at Google. There's a company with the corporate motto, "Don't Be Evil". They produce a product that the average user never pays for and that the greater population as a whole has widely come to rely on. Yet they make money. If there weren't an incentive in the fact that Google's product generates revenue, there would never be an impetus for them to keep improving their product, and the altruistic venture would crumble.
Read some Ayn Rand. Capitalism is not an evil thing; done right, it is justification of hard work done well and reward for innovation by those who do what the rest of us can't.
Let WOTC reap the profits of its investments. If, along the way, we get a free online community out of it, who the hell are we to complain about somebody earning a buck?
I would add a couple of thoughts:
Spardo's intelligent commentary gives me great hope for this community. This is the kind of user-generated content I look forward to reading in all of your blogs!
The "No more, no less" part of DuvikIronBottom's challenge isn't entirely fair. It's probably true of Wizards, but it is most definitely not true of all of us employees. If my only goal was to make money, I wouldn't be working in the games industry. I'd probably be on Wall Street, or possibly grinding it out at a bunch of online poker tables. Instead I prefer to enjoy my job and in particular I like the way my current job allows me to build something that I think will be a truly Good Thing for gamers like me to enjoy for years to come. A lot of folks around the office have chosen to maximize their quality of life instead of their income. That has led us to work for a company that while it does attempt to maximize its own profits, it does so by producing products that bring people joy.