Gleemax = Enworld
- Thread starter crazy_monkey1956
- Start date
Klaus
First Post
Klaus = award-winning Advertising Art Director and Copywriter for 10 years (okay, Award-Winning is only 8 years...Maggan said:
).Negative attention isn't always desireable, regardless of what Mick Jagger once said. Specially since "Gleemax" is an in-joke to a piece of your demographic that you already have won over.
Maggan
Writer for CY_BORG, Forbidden Lands and Dragonbane
Klaus said:Klaus = award-winning Advertising Art Director and Copywriter for 10 years (okay, Award-Winning is only 8 years...
Great. And ditto on the copywriter thing, although I'm just a lowly Creative Director nowadays, victim to the whims of Art Directors and Project Managers.
I just think that at least judging from my experience in advertising and communication, it's a hell of a lot easier to slam a name, than to come up with one.
And I don't see anything that automatically makes Gleemax a bad name for the service. For some people, sure. But that's the case with any name you come up with. And if the Magic crowd loves it, that's a strong plus for the name.
It could be bad, it's just that I'm not prepared to carpet bomb the marketing at WotC, because I simply don't know what process they've been through and what data they have.
/M
Last edited:
Klaus said:Klaus = award-winning Advertising Art Director and Copywriter for 10 years (okay, Award-Winning is only 8 years...
Negative attention isn't always desireable, regardless of what Mick Jagger once said. Specially since "Gleemax" is an in-joke to a piece of your demographic that you already have won over.
There's no such thing as bad press...
Whizbang Dustyboots
Gnometown Hero
Heh, that is so not true.Schmoe said:
Mike_Lescault
First Post
Regarding the name, I agree with many here. It's a name. It's a fine name. Eventually, people will associate Gleemax with whatever they perceive gleemax to be, and by even next week I think most people will be ambivilent about it. I've tried to encourge people not to waste their ammo on the name, since it almost seems like a feint, and I think there are more legitimate topics for the community to discuss and make their voice heard on.
As far as what the Digital Initiative is, we've done a terrible job of making that clear. And I think a lot of it is my fault. I can even say that WotC D&D folks, like Scott Rouse and Chris Perkins, expressed concern about refering to what we're doing with D&D as the D&D DI, so I can't say I wasn't warned.
So here it is: WotC has a Digital Initiative. Gleemax is going to be the home for gamers. RPG, TCG, BG, Minis, you name it. It should be the place for anyone interested in anything to do with any tabletop or strategy game to come and find what they want. It could be people who can describe that game, extra content for that game, people to discuss that game with, people to play that game with, it could suggestions on what other games they may like, even links to other sites, etc. As part of this, Gleemax will have a large amount of features and tools to help facilitate the community.
D&D also has plans in the digital space. These are brand specific but will certainly be supported by a lot of the basic Gleemax functionality. We haven't released a lot of details on the D&D DI because we expect to make some big announcements when we're ready. I can't say when those announcements will happen. I will continue trying to wheedle out the bits of information I can from the D&D folks, but it's extra hard at this time of year, with all the preparations they're making for Gencon, which has always been a pretty big deal for WotC and D&D.
edit: Changed their to they're and strategic to strategy (strategiary)
As far as what the Digital Initiative is, we've done a terrible job of making that clear. And I think a lot of it is my fault. I can even say that WotC D&D folks, like Scott Rouse and Chris Perkins, expressed concern about refering to what we're doing with D&D as the D&D DI, so I can't say I wasn't warned.
So here it is: WotC has a Digital Initiative. Gleemax is going to be the home for gamers. RPG, TCG, BG, Minis, you name it. It should be the place for anyone interested in anything to do with any tabletop or strategy game to come and find what they want. It could be people who can describe that game, extra content for that game, people to discuss that game with, people to play that game with, it could suggestions on what other games they may like, even links to other sites, etc. As part of this, Gleemax will have a large amount of features and tools to help facilitate the community.
D&D also has plans in the digital space. These are brand specific but will certainly be supported by a lot of the basic Gleemax functionality. We haven't released a lot of details on the D&D DI because we expect to make some big announcements when we're ready. I can't say when those announcements will happen. I will continue trying to wheedle out the bits of information I can from the D&D folks, but it's extra hard at this time of year, with all the preparations they're making for Gencon, which has always been a pretty big deal for WotC and D&D.
edit: Changed their to they're and strategic to strategy (strategiary)
Last edited:
crazy_monkey1956
First Post
Implication and assumption from Mike's comments above: D&D DI will have a major announcement at Gencon.
Mercule
Adventurer
Mike, could you make it clear who you are, please? You are apparently somehow associated with WotC, but I don't recognize your name -- probably because D&D and (to an extent) DDM are my only hobby gaming activities.
I've been very interested in hearing about the DI, especially what will be available for D&D as part of the offering. I would even say that I was cautiously optimistic about the cancellation of Dragon and Dungeon because of what it implied for the DI/D&D's online presence.
That said, I'm still stunned at how bad the name Gleemax sounds. Even when reading you post above, it was jarring and comical to see the name. Yes, the name will eventually take on meaning based on the content and features of the site and brand. It's still not a positive name. Really, a name like smurfpoop.com could end up turning into a great brand, but the name itself would always be... unfortunate.
I've been very interested in hearing about the DI, especially what will be available for D&D as part of the offering. I would even say that I was cautiously optimistic about the cancellation of Dragon and Dungeon because of what it implied for the DI/D&D's online presence.
That said, I'm still stunned at how bad the name Gleemax sounds. Even when reading you post above, it was jarring and comical to see the name. Yes, the name will eventually take on meaning based on the content and features of the site and brand. It's still not a positive name. Really, a name like smurfpoop.com could end up turning into a great brand, but the name itself would always be... unfortunate.
Mike_Lescault
First Post
Mercule said:
Sorry about that. I try to play it low key and just slip in and answer questions. Unfortunately, that didn't work on boardgamegeek.com where they threw me off for answering questions about Gleemax, because they considered it "advertising" the "competition."
I added a sig here.
edit: changed BGG to the full name, and noted self to stop assuming people know this stuff.
Last edited:
And for those who have .sigs turned off (like me), Mike is the WotC Online Community Liaison.
