Goodman Games: Our Efforts Have Been Mischaracterized

Goodman Games' CEO Joseph Goodman made a statement via YouTube over the weekend*. The video itself focused on the content of the controversial upcoming City State of the Invincible Overlord crowdfunding product, but was prefaced by a short introduction by Joseph Goodman, in which he reiterates his company's commitment to inclusivity and diversity and its opposition to bigotry, something which they say they "don't want to be associated with".

Goodman goes on to say that the company's efforts have been "mischaracterized by some folks" but does not go so far as to identify the mischaracterization, so it's not entirely clear what they consider to be untrue other than the "inaccurate" statements made by Bob Bledsaw II of Judges Guild about Goodman Games' plans, which Goodman mentioned last week.

For those who haven't been following this story, it has been covered in the articles Goodman Games Revives Relationship With Anti-Semitic Publisher For New City State Kickstarter, Goodman Games Offers Assurances About Judges Guild Royalties, and Judges Guild Makes Statement About Goodman Controversy. In short, Goodman Games is currently licensing an old property from a company with which it claimed to have cut ties in 2020 after the owner of that company made a number of bigoted comments on social media. Goodman Games has repeatedly said that this move would allow them to provide backers of an old unfulfilled Judges Guild Kickstarter with refunds, but there are many people questioning seeming contradictions in both the timelines involved and in the appropriateness of the whole endeavour.

Despite the backlash, the prospects of the crowdfunding project do not seem to have been harmed. The pre-launch page has over 3,000 followers, and many of the comments under the YouTube videos or on other social media are not only very supportive of the project, but also condemn those who question its appropriateness. In comparison, the original (failed) Judges Guild Kickstarter had only 965 backers.

The video is embedded below, followed by a transcript of the relevant section.



Hi everybody, I'm Joseph Goodman of Goodman Games. We recently announced our City State of the Invincible Overlord crowdfunding project for 5E and DCC RPG.

In the video you're about to see, some of our product development team is going to tell you about what makes the City State so amazing and why we're bringing it back to 5E and DCC audiences nearly 50 years after it was first released. It really is an amazing setting.

But we could have rolled this project out with a lot more clarity. Now, to be clear, Goodman Games absolutely opposes any sort of bigotry, racism, anti-semitism, homophobia, transphobia. We don't want to support it. We don't want to be associated with it.

Our well-intentioned effort to launch this project in a way that refunds backers of a former failed Kickstarter from another publisher kind of backfired in the way we announced it. Rest assured, the funds from this crowdfunding will actually fund refunds to backers of the original City State crowdfunding for the Pathfinder edition from 2014.

Unfortunately, our efforts have been—you know, I didn’t clarify them perfectly when we rolled it out—and they've been mischaracterized by some folks since then. But please rest assured, we stand for inclusivity and diversity.

You can read a lot more detail in the post that's linked below, and there's another video linked below where we talk about this in even more detail. But for now, we hope you will sit back and enjoy as some of the product development team tells you about really what makes the City State of the Invincible Overlord so amazing, and why you might want to check it out when it comes to crowdfunding soon.

Thanks, and I'll turn it over to them now.

The statement refers to a post about this that is supposed to be linked below, but at the time of writing no post is linked below the video, so it's not clear if that refers to a new post or one of Goodman Games' previous statements on the issue.

I reached out to Joseph Goodman last week to offer a non-confrontational (although direct and candid) interview in which he could answer some ongoing questions and talk on his reasoning behind the decision; I have not yet received a response to the offer--I did, however, indicate that I was just leaving for UK Games Expo, and wouldn't be back until this week.

*Normally I would have covered this in a more timely fashion, but I was away at UK Games Expo from Thursday through to Monday.
 

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I'm really excited as someone who backed the project in 2014. I'm going through the process to get a refund, and I see that I can get a 10% discount on the project itself. Seeing that there's a PDF level, it would be great to get everything electronically. I wasn't expecting that to be an option as I don't believe that's been an option for other releases. Maybe it happened during the campaign as it sounds like they won't be selling the PDFs later.

So I'll have to think about it, and quickly too.
 

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I'm really excited as someone who backed the project in 2014. I'm going through the process to get a refund, and I see that I can get a 10% discount on the project itself. Seeing that there's a PDF level, it would be great to get everything electronically. I wasn't expecting that to be an option as I don't believe that's been an option for other releases. Maybe it happened during the campaign as it sounds like they won't be selling the PDFs later.

So I'll have to think about it, and quickly too.
The PDF is $130, so $117 with the discount. So about $30 each for four 200 page PDFs.
 

Honestly, if I were advising Joseph Goodman on PR, I would lean toward telling him not to do more interviews, despite the rocky rollout of the project -at least not right now.

The project appears to be a success. As well, some portions of the community asking questions the loudest have noticeable overlap with portions of the audience who default to assuming the worst and will likely never be satisfied.

At some point down the road, it may be worthwhile to reflect on CSIO and engage in an after-action review (AAR) to learn how to better approach communication in the future. That could be coupled with community engagement to inform the community how the company will endeavor to build toward a future that's better. "We admit that X could have been better, so we will take Action Y to ensure that doesn't happen again." Even if the public commentary doesn't occur, the AAR likely should.

As CSIO winds down to the final 43 hours, it currently sits at having made 52x what it needed to make to be funded.

Simultaneously, Goodman Games has also announced that their Free RPG Day offering will be an introductory adventure that leads into the future (October) Castle Whiterock release. That campaign already has more people following it than CSIO did.
How does this compare amount made and backer wise to previous backerkit/kickstarters they have done?
 

How does this compare amount made and backer wise to previous backerkit/kickstarters they have done?

I can't speak for everything. I've only been playing/following DCC since last August.

Searching for Goodman Games on Backerkit, the results show Caverns of Thracia ~$654k; Old School Traps ~$203k; Terror from the Underdeep ~$255k; Dungeon Denizens 2 ~$314k; DCC Roll 20 ~$31k; and various smaller projects under $10k.

So, comparitively, my perception is that CSIO (now at ~$530k) has been noteably successful.
 

it sounds like they won't be selling the PDFs later.
Hate this as well. If Goodman did this because he cared about preserving older gaming products for the future he wouldn't make an expensive luxury product and then add artificial scarcity on top of that. Of course, having it on sale would mean more money to JG in the future so it's basically a no-win situation.
 

Hate this as well. If Goodman did this because he cared about preserving older gaming products for the future he wouldn't make an expensive luxury product and then add artificial scarcity on top of that. Of course, having it on sale would mean more money to JG in the future so it's basically a no-win situation.
The lack of the original version makes the whole preservation angle a bit iffy, IMO.
 

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