Halo is proof of what you can accomplish through marketing when you have the resources of a company like Microsoft behind it. That's pretty much it.
It's not that the games aren't pretty good, but you have to consider the fact that Halo 3 advertising had started almost a year before the game's release, and its final phase alone (the "Believe" campaign) has been reported to have cost around $10 million.
The push for Halo 2 wasn't as big, but still probably in the range usually reserved for major movie blockbusters, not video games, and the original Halo of course was part of the whole X-Box media blitz, as the platform's flagship title. Which, incidentally, was a position it achieved largely because most of the other early X-Box games were crap, not because Halo did anything spectacular.
(Much the same way, come to think of it, that earlier Bungie titles became over-hyped success stories, back when they were among the handful of decent games you could get for a Mac... So it's hard to tell, really, what came first, the hype or the MS advertising machine.)
It's not that the games aren't pretty good, but you have to consider the fact that Halo 3 advertising had started almost a year before the game's release, and its final phase alone (the "Believe" campaign) has been reported to have cost around $10 million.
The push for Halo 2 wasn't as big, but still probably in the range usually reserved for major movie blockbusters, not video games, and the original Halo of course was part of the whole X-Box media blitz, as the platform's flagship title. Which, incidentally, was a position it achieved largely because most of the other early X-Box games were crap, not because Halo did anything spectacular.
(Much the same way, come to think of it, that earlier Bungie titles became over-hyped success stories, back when they were among the handful of decent games you could get for a Mac... So it's hard to tell, really, what came first, the hype or the MS advertising machine.)