Lonely Tylenol
First Post
IF they did, they'd probably end up with better stuff.nothing to see here said:There's a term for advertisements that are easily ignored...I believe marketers call it a "waste of money".
I think you have it backwards..."good" ads aren't the ads you easil ignore and line your bird cage with...that's where 'bad' ads go (though even in this case, as I doubt you are the target for the WOTC insert, the adds may still be quite successful).
I think you are putting way too much stock in the public's capacity for independant information seeking... market research shows time and time again that people do not (and do not particularly) want to sit down, create a needs/want assessment and do their own reserch on what they really need. IF they did, you would get your wish and the advertising industry would collapse. OF course, so would our entire economy.
And yes, I know that the fate of the economy rests on the noble sacrifices of the advertisers, toiling day and night to keep the wheels of commerce turning so that I, myself, may have food on my table. I hang my head in shame at having slighted these selfless individuals who have devoted their lives to making sure that each citizen avoid the evils of savings and investments, and instead dispose of their income in ways that ensure that money continue to flow from the pockets of the public into the coffers of businesses everywhere, no matter how useful they may be, so that those businesses can, in their wisdom, dole out that money in measured doses to the very public from which it was drawn.
Or, you know, not.
edit: And besides, who the hell does needs/wants assessments?
Me: My Rolls Razor needs a new strop. How can I get one?
Internet: A guy in the U.S. sells them by mail order. Here's his email address.
Me: Well, that took all of two minutes. I will now send my money in exchange for something that I actually need, rather than something that someone has decided that I should believe that I need.
Guy in U.S.: Yay, money! Boy, I'm glad I didn't spend a big pile of money on mass-mailers, because anyone who wants one of these things will just Google it, except the people who are apparently too lazy to use Google to find things they want to buy.
The Economy: As long as someone's spending money on something, I'm happy.
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