D&D 5E Hasbro Acquires D&D Beyond For $146M

D&D owner WotC and D&D Beyond have announced that the online tools platform is being acquired by WotC. DDB’s (former) owner was Fandom, which acquired it in 2018, and which also acquired the Cortex Prime TTRPG system recently. Fandom is producing a range of licensed games using the Cortex Prime system starting with the recent Tales of Xadia: The Dragon Prince RPG. Several DDB core staff...

D&D owner WotC and D&D Beyond have announced that the online tools platform is being acquired by WotC.

DDB’s (former) owner was Fandom, which acquired it in 2018, and which also acquired the Cortex Prime TTRPG system recently. Fandom is producing a range of licensed games using the Cortex Prime system starting with the recent Tales of Xadia: The Dragon Prince RPG. Several DDB core staff members and founders moved on to other projects last year.


This move has been widely expected for some time. The purchase figure being circulated is $146 million. By comparison, when WotC purchased then-D&D owner TSR in 1997, it did so for $25M. Hasbro later purchased WotC for $325M.

D&D Beyond was created in 2017 by Curse LLC, a company owned by Twitch. Fandom purchased Curse in 2018. WotC will be the third owner of the platform.

In other news, back in November WotC applied for a trademark for 'Atomic Arcade' for a variety of electronic gaming applications, and earlier in the year, rumours spread regarding WotC’s plans for its own virtual tabletop platform (VTT) following a survey in which they gauged opinions and allegedly showed off graphically rich 3D screenshots.

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Hasbro, Inc. (NASDAQ: HAS) today announced that it is acquiring D&D Beyond, the leading digital toolset and game companion for the Company’s groundbreaking fantasy franchise, DUNGEONS & DRAGONS, from Fandom. Fandom, the world’s largest fan platform, has owned and operated D&D Beyond since 2019 and has grown the direct-to-consumer business to be the leading role-playing game (RPG) digital toolset on the market with close to 10 million registered users. This strategic acquisition, for $146.3 million in cash, will further strengthen Hasbro’s capabilities in the fast-growing digital tabletop category while also adding veteran talents to the Wizards of the Coast team and accelerating efforts to deliver exceptional experiences for fans across all platforms.

Since 2017, D&D Beyond has helped to power DUNGEONS & DRAGONS tabletop play and deliver the brand's eighth consecutive year of growth in 2021. Over the last three years, the royalty paid to Hasbro by D&D Beyond has represented a significant contribution to the fastest growing source of revenue for DUNGEONS & DRAGONS. The strategic acquisition of D&D Beyond will deliver a direct relationship with fans, providing valuable, data-driven insights to unlock opportunities for growth in new product development, live services and tools, and regional expansions. As part of Wizards, the brand’s leadership will soon be able to drive a unified, player-centric vision of the world’s greatest role-playing game on all platforms.

“The acquisition of D&D Beyond will accelerate our progress in both gaming and direct to consumer, two priority areas of growth for Hasbro, providing immediate access to a loyal, growing player base,” said Chris Cocks, Hasbro Chief Executive Officer. “Hasbro’s gaming portfolio is among the largest and most profitable in the industry, and we continue to make strategic investments to grow our brands, including in digital.”

“This is the perfect next step for the talented D&D Beyond team, who built a transformative digital product that engaged and delighted millions of D&D fans around the world,” said Perkins Miller, CEO of Fandom. “We can't wait to see what this team will do next as an integral part of the D&D franchise, and I look forward to investing in more brands and products to super serve Fandom’s 300 million+ global fans.”

“D&D Beyond has been one of our most valuable partners in the digital space for the past six years and we’re excited to bring their best-in-class talent onto our team,” said Cynthia Williams, President of Wizards of the Coast and Digital Gaming. “The team at D&D Beyond has built an incredible digital platform, and together we will deliver the best-possible DUNGEONS & DRAGONS experience for players around the world.”

Hasbro’s continued investment in Wizards of the Coast’s digital growth for its two iconic franchises, DUNGEONS & DRAGONS and MAGIC: THE GATHERING, is representative of the significant opportunity in PC and mobile gaming, an industry that represented over 3 billion players globally and $129 billion in revenue in 20211. With the launch of Magic: The Gathering Arena on PC in 2019 and on mobile in 2021, Wizards has built a unique ecosystem of best-in-class tabletop and digital play to create deeper player engagement and satisfaction and grow revenue across all expressions and regions. Similarly, with more than 80% of DUNGEONS & DRAGONS fans having already played the game virtually in 2021, aided by online digital platforms such as D&D Beyond, this acquisition accelerates the game’s ability to penetrate new markets, gather valuable consumer insights and provide players with the best DUNGEONS & DRAGONS experience on all platforms.

The transaction is subject to customary closing conditions and the receipt of certain regulatory approvals, and is expected to close during the second or third quarter of 2022. The transaction will be funded out of cash on hand and is expected to be immaterial to revenue and earnings per share in 2022 and accretive to earnings per share in fiscal year 2023 and beyond. The transaction has been approved by both Hasbro’s and Fandom’s Boards of Directors.


 

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darjr

I crit!
Sum up for those of us that will never watch a product update video
Not much so far. But they have been busy on this for at least a few months.

And Joe is getting a kick saying “The official tool set of Dungeons and Dragons”

His enthusiasm is very high.

Keep in keeping on for now. Supposed to be more info next week…… bleh.

WotC bought the team and the approach.
 





Grantypants

Explorer
What do you think this will mean for third-party who want to sell their books on the Beyond Marketplace? I'm thinking especially about the larger third parties like Kobold Press or Goodman Games, not the official collaborations like with Penny Arcade or Critical Role.

On the one hand, I can see this making that easier. If part of the contract between Curse or Fandom and Wizards was an exclusivity deal, Wizards could.now just decide they don't want to follow that anymore. They could also theoretically offer third-party publishers better sales terms now that they don't have to give Fandom any cut of the sales.

On the other hand, now that Wizards has its own online Marketplace, does it really want to antagonize the FLGSes or Drive thru by going into more direct competition with them?
 

First info from the FG perspective, from Doug Davison in response to a post on the FG Forums;
Wizards of the Coast will be making a public announcement at some point in the near future about Roll20 and Fantasy Grounds, but you don't have anything to fear. Our license already includes a clause which allows all our customers to keep a copy of any purchased content regardless of the status of our license. We are also allowed to keep a copy of all the licensed content we produced on our servers for customer support. This means that you would be able to redownload and install them even if we were ever to lose our license with Wizards of the Coast. We don't currently have any concerns of that happening.

Wizards of the Coast views our community as a valuable thing and they don't want to do anything to upset or disrupt that. We currently have a license which renews with Wizards each year and they intend to continue this.
 

What do you think this will mean for third-party who want to sell their books on the Beyond Marketplace? I'm thinking especially about the larger third parties like Kobold Press or Goodman Games, not the official collaborations like with Penny Arcade or Critical Role.

On the one hand, I can see this making that easier. If part of the contract between Curse or Fandom and Wizards was an exclusivity deal, Wizards could.now just decide they don't want to follow that anymore. They could also theoretically offer third-party publishers better sales terms now that they don't have to give Fandom any cut of the sales.

On the other hand, now that Wizards has its own online Marketplace, does it really want to antagonize the FLGSes or Drive thru by going into more direct competition with them?
The other digital platforms have had 3P content so I think it has been a resource and architecture issue for DDB. DDB requires a lot of coding to support it's automation, and much of that is probably dependent upon specific strings or trait names. 3P stuff rarely follows the exact same naming and string conventions as WotC does. I know with FG this causes a lot of 3P stuff not to have as much automation. I suspect it would be worse with DDB.
 

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