I can't say that I've bought a book *because* it won an ENnie (although I likely own some previous ENnie winners by now). I can say that I give the winners, and the runners up, a much longer look than I might otherwise give the product. And if I like what I find on my own, I get the book.
The ENnies ensure I look at your work. Your work determines whether or not I buy the book.
The ENnies ensure I look at your work. Your work determines whether or not I buy the book.