I wonder what it's like, sometimes, to be someone who's been toiling away on a project since before Kickstarter was a thing. You've been having to protect your product, justify its cost, and compete with / stay ahead of free or open source alternatives.
Then Kickstarter people come around, and it must feel like... maybe like they're having their cake and eating it too? They get a bunch of publicity and popularity for being free, and that in turn draws the attention of supportive, paying types. It appears to give you all the popularity and userbase that free products normally get, along with more than enough paying customers (if your idea is good).
I certainly know what business model I'll be using if I ever create something, hehe...
Man, you nailed it.
As a developer of a VTT (Battlegrounds) who had to "rough it" before Kickstarter was a thing, who had to compete with dozens of both commercial apps and free apps, gambling everything on whether my risky commercial venture would succeed or fail, I have to admit I'm jealous of the VTTs that got Kickstarted. Especially the free ones. I mean, that's freaking BRILLIANT! Getting boatloads of money UP FRONT and then being able to claim FREE in your marketing, that's so rich. And it galls me when they put relatively basic features (e.g. hex grid support, drawing tools, support for playing cards, etc.) as Stretch Goals, and people shower them with money to unlock those things, when my software has had those features for years, developed at my expense.
PS: Sorry for the thread necromancy, I just stumbled across it now.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.