Heroes of the Borderlands Starter Set Price Point Revealed

This new Starter Set is twice as expensive as previous ones.
heroes of borderlands 1.jpg


The new Heroes of the Borderlands D&D boxed set will be significantly more expensive than past Starter Sets. Pre-order pages up on D&D Beyond and Amazon confirm that the new Starter Set, made to introduce the new version of 5th Edition rules to newcomers, will cost $49.99. Previous starter sets, such as the Essentials Kit or the Dragons at Stormwreck Isle, had much lower price points ranging from $19.99 to $24.99.

One reason for the price increase is that the new Starter Set will contain many more components than previous Starter Sets. A trailer (seen below) shows off many of the cards, tokens, and handouts that are included in the boxed set in addition to the standard quickstart guide and character sheets. Per Amazon, the new Starter Set will contain 3 adventure booklets, 8 character class boards featuring iconic D&D classes, 1 quick-start guide, a reference booklet, 5 in-world immersive handouts (including a tavern menu and shop catalogs), 9 double-sided poster maps, a combat tracker, 11 dice, 210 game cards (including spells, magic items, and equipment), and 273 tokens (including monsters, terrain, and resources).

One twist for this new boxed set is that it will include tiles that will add a modularity to character creation. Players will choose their background and class and then build a character sheet using corresponding tiles.

Hasbro also previously stated that the Starter Set was produced in China, so the increased price could be impacted by the current tariffs imposed by the US on foreign-made goods.


The new Heroes of the Borderlands Starter Set will be released on September 16th, 2025.
 

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Christian Hoffer

Christian Hoffer


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It is not an impulse buy...but it is well situated for a pretty standard board game purchase.
I'm not sure it isn't in the context of an FLGS these days. Board games are around that price. My wife is the board gamer in our household, and she'll go into our FLGS and pick up a game that looks fun and interesting.

So while it might not be an impulse buy at Walmart or Target, I think it fits in well at a game store. I love that it's so colorful, too. It'll really help it pop out on shelves.
 




I like this quote from the DDB product page:
"With pre-filled character sheets, maps pre-loaded with monster tokens*, and a digital compendium with all rules and quests, spend less time prepping—and more time bringing legends to life."

Maps has transformed my DMing life. It's so easy to load up a map, drop all my tokens on it ahead of time, and run an adventure. I can just pause the game and start it back up for our next session.

I have an entire blog post to write about this, but I've found that digital tools make short (1 hour) but frequent game sessions work in a really fun way. I play more D&D now than ever. If the Starter Set integrates with DDB that could be huge for bringing in new players and DMs.
 




Also, if this sells really well, I suspect there will be pressure for them to do expansion sets along the same model anyway. (Adventures in the Borderlands, Villains of the Borderlands, Saga of the Borderlands, Legends of the Borderlands, Beneath the Borderlands, Beyond the Borderlands, etc.)
Borderlands, the Flamethrower! (Kids love it.)
 

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