Heroes of the Borderlands Starter Set Price Point Revealed

This new Starter Set is twice as expensive as previous ones.
heroes of borderlands 1.jpg


The new Heroes of the Borderlands D&D boxed set will be significantly more expensive than past Starter Sets. Pre-order pages up on D&D Beyond and Amazon confirm that the new Starter Set, made to introduce the new version of 5th Edition rules to newcomers, will cost $49.99. Previous starter sets, such as the Essentials Kit or the Dragons at Stormwreck Isle, had much lower price points ranging from $19.99 to $24.99.

One reason for the price increase is that the new Starter Set will contain many more components than previous Starter Sets. A trailer (seen below) shows off many of the cards, tokens, and handouts that are included in the boxed set in addition to the standard quickstart guide and character sheets. Per Amazon, the new Starter Set will contain 3 adventure booklets, 8 character class boards featuring iconic D&D classes, 1 quick-start guide, a reference booklet, 5 in-world immersive handouts (including a tavern menu and shop catalogs), 9 double-sided poster maps, a combat tracker, 11 dice, 210 game cards (including spells, magic items, and equipment), and 273 tokens (including monsters, terrain, and resources).

One twist for this new boxed set is that it will include tiles that will add a modularity to character creation. Players will choose their background and class and then build a character sheet using corresponding tiles.

Hasbro also previously stated that the Starter Set was produced in China, so the increased price could be impacted by the current tariffs imposed by the US on foreign-made goods.


The new Heroes of the Borderlands Starter Set will be released on September 16th, 2025.
 

log in or register to remove this ad

Christian Hoffer

Christian Hoffer


log in or register to remove this ad

I'm not sure it isn't in the context of an FLGS these days. Board games are around that price. My wife is the board gamer in our household, and she'll go into our FLGS and pick up a game that looks fun and interesting.

So while it might not be an impulse buy at Walmart or Target, I think it fits in well at a game store. I love that it's so colorful, too. It'll really help it pop out on shelves.
Depends on what you mean by "impulse buy": at $19.99 USD in 2014, the Phandelver Starter Set was an "I came to Target for milk, diapers, and AAA batteries...but what pray tell is this...?" sort of impulse buy. $49.99 today is more an "I came here to buy a board game with my predetermined board game budget....oooo, this looks fun" sort of impulse buy. Significant difference, though I see this selling well.
 
Last edited:


Well I got all the 5e starter sets because I thought their adventures were really solid ones which hit all the classic D&D notes, and fun starting points to build my own things off of. At the old price points I didn't mind paying for some extra bits of paper or cardboard, a set of dice, etc. I find this price point a real bummer, because it feels like, as someone not needing a "starter" set, I'm stuck buying like $20 of extra crap when I'm just interested in the modules.
 

Well I got all the 5e starter sets because I thought their adventures were really solid ones which hit all the classic D&D notes, and fun starting points to build my own things off of. At the old price points I didn't mind paying for some extra bits of paper or cardboard, a set of dice, etc. I find this price point a real bummer, because it feels like, as someone not needing a "starter" set, I'm stuck buying like $20 of extra crap when I'm just interested in the modules.
Their primary audience isn't anybody on this forum, it's 12 year olds.

And to be honest this seems like a fantastic holiday gift for a 12 year old into Fantasy and board games.
 



Man. Hearing all the dissatisfied folks about the $50 price point has me getting a bit worried about my own boxed set. (skip to the 2 min mark). I'm listing it for $100. Granted, it's not a starter set but the full game, and it has more stuff. And since it's a limited run, I don't get to enjoy large scale cheap print runs so I have to have a higher mark up (but customers really don't care about that). I'm starting to get worried that when I launch in a few weeks, no one will be interested, and that will be...disappointing.
 



Pets & Sidekicks

Remove ads

Pets & Sidekicks

Remove ads

Top