cynical?? We'll see.. it seems wrong to discount sources of material.. commercial or not.. and I'm not saying this due to the fact I'm part of the project, but there is a very negative outlook on free products.. which is odd.. and also on 'e-zines' which is understandable due to the uneven content usually associated with the title..
As far as the Dragon/Dungeon issues I'm not sure I would have a problem with those being reviewed/.. lord knows I research them before buying them.. heck it's a news post every issue on the main page./