Oofta
Legend
I design encounters based around goals of the competing parties, who or what will be likely opponents and if there's anything that I can throw in that will move the story along. Then I take into consideration what the goals are, how to implement those and so on.
As far as what monsters to use, I start by figuring out what would be thematically appropriate, including reskinning existing monsters or creating custom ones. Finally I use a spreadsheet that calculates PEL. I generally calculate medium and hard levels, occasionally deadly (depending on goal). That means that I can easily adjust based on story demands or based on how things are going. I also take into consideration the group - some groups are just far more effective than others.
As far as what monsters to use, I start by figuring out what would be thematically appropriate, including reskinning existing monsters or creating custom ones. Finally I use a spreadsheet that calculates PEL. I generally calculate medium and hard levels, occasionally deadly (depending on goal). That means that I can easily adjust based on story demands or based on how things are going. I also take into consideration the group - some groups are just far more effective than others.