Hi DaveMage,
I'd just like to pipe in here and try to address some of your points.
We bent over backwards this year- extending deadlines, telephoning and emailing, exploring shipping options, and evaluating the entire process- in order to accommodate the likes of AEG, Wizards of the Coast, Eden Studios, Sovereign Press, RoninArts, FanPro, Great White/Pinnacle, and Steve Jackson Games. For their own reasons- some I understand and respect, others a mystery to me- they didn't enter their products this year.
I agree with RangerWicketts analogy of the awarding of XP to non-participants. I don't think that people who don't play in a game should be rewarded for opting out.
I'm fairly confident that at many of those mentioned above (and others!) will enter next year. Heck, this year we had an increased number of publishers joining in the fun who had never entered before, and I expect the trend to continue as the awards gain viability and visibility. I'm going to continue to work on extending the olive branches to publishers big and small to get them involved.
As for the chance for a fan's award, we started one this year for Best Publisher. We'll be evaluating its success- based upon the nominations and number of ballots cast, fan and publisher feedback, and determine whether we'd consider expanding it. "Best Product" would be a bit nebulous, I'm afraid, but we might do it.
As for the funding part, as it is, Gen Con and EN World put in thousands of dollars worth of in-kind contributions. So they get to call the shots. The ENnies are still their awards. So if Peter Adkison and Morrus both say "expand beyond d20", then so we shall. If anyone else wants to start their own exclusively-d20 awards, I'll watch with sadistic glee interest. As it is, we're only a few hundred dollars away from breaking even for this year's awards. We're still keeping up the push, because we have past debts and future considerations to deal with, though.