Allow me to field this one.
It's because gestalt is the new black amongst the Mind-Is-Bigger crowd.
Before it was epic, now it's gestalt. Or if you really like, epic gestalt. There're always those who like to slap together whatever conglomeration of parts and say "Look at how impressive my Big Thing is! Be suitably awed by its awesomeness and hugeitude! I'm so rad."
So for these folks, gestalt is just another way to add a couple of inches.
The thing it, this is the internet. Nobody really inherrently cares how big someone's thing is, because without something to back it up they're just numbers on a page. Numbers on a page arn't impressive, and frankly never will be.
*shrug*