I think that the long term play is the same but I also suspect that they are thinking in terms of iterating this until they get it right and that there will be a market for AR/VR in the medium term.What surprised me about this announcement was that I kind of expected, after they screwed up so bad with the 4E VTT, that they wouldn't just jump to the same exact wild goals, but would say they were doing a sort of staged, iterated product, where first they'd have X, then X and Y, then X would become 3D, and so on, and so forth. When I look at the really successful products in my own industry (legal) that's exactly what I see. Not people trying to suddenly land in the market with something fully-featured and ultra-impressive, but doing something right - either something not done previously, or doing a better job than other products. Then they build on top of that foundation (often quite rapidly). I was expecting they'd just be aiming at a fully-Beyond-integrated VTT and talking about how they'd get that right and being humble (because of the huge failures due to previous hubris lol). But I guess they learned absolutely nothing? Or it's different people and the feel no need to worry because of previous WotC screw-ups? Because we got maximum-hype show-off stuff with a spicy hint of monetization instead.
If it was up to me I would also have gone for a 2d mapping solution but port it to everything. Tablets, pcs, consoles the lot.