D&D General I just caught onto the Ernie Gygax rabbit hole and there are so many unanswered questions.

[Eltab]

If they want to be able to have their own branding, they should just adapt the letters 'TSR' phonetically and call their company 'Teaser'. Then they can have TeaserCon and have the built-in excuse that it was all a big gag when nobody shows up.

Tee Ess Arrrr -o-con. Come dressed like a pirate, in recognition of what was done with the logo and to the reputation of the old field-pioneering company.