Scribe
Legend
I do think I know why they are doing this, it's because outside of the Vorthos community, almost nobody knows wtf MtG is, it has deep fandom,but no cultural penetration outside of it's own fandom, heck even among MtG players only 25% know what Planeswalkers even ARE. Almost all attempts to commercialize MtG's setting beyond the card game has failed, except digital simulations of the card games, comics and novels, and the really big exception the D&D MtG setting books. Even the MtG cartoon and MMO seem to have failed.
I mean...call me crazy here, but why force a round peg, into a square hole?
If the lore isnt catching on (and it isnt) and the game WAS (past tense) factually great, one of the best ever, maybe, JUST MAYBE, stick to what you are good at Wizards?
The lore for MTG was contrived, pandering, pablum in recent history, followed by Jace-tice League, followed by "No shes not a lesbian." followed by the Planeswalker arc, into whatever they have done since I washed my hands of them. Oh right, the nostalgia kick of Brothers War. Got it.
Long story short, in a 'setting' where the face cards, the story, revolves and HAS revolved, around Planeswalkers, and only '25%' know what those are?
Thats not only wildly entertaining, but a damning indicator of the quality of their story and its ability to resonate with wider fans.
The game was good, and thats literally all it needed to be. Good game, some good art. Then they went and blew it up with Companions of all things.
Idiots.